Effects of ConsumerSatisfaction and Needs on Brand Loyalty- Aplication on the Cigarette Brand
As well as satisfaction due to physical characteristics such as flavor and smell of the cigarette, individualsâ€™psychological (lessening of stress, to feel better, increasing performance, etc.) and psychosocial needs are also important in brand loyalty related to smoking cigarette. The present study has been designed to introduce effects of consumers psychological and psychosocial needs and satisfaction due to preferred cigarette brand on brand loyalty. For this; a model has been proposed by using structural equation models. The proposed model has been tested individually on two groups; one composing peoples of cigarette loyalty, the other is of smokers for a few years. The test revealed that brand lo- yalty is not same for two groups.
Volume (Year): 5 (2005)
Issue (Month): 1 (June)
|Contact details of provider:|| Postal: Yunus Emre Kampusu 26470, Eskişehir|
Phone: (90) (222) 335-0580 x 2743
Fax: (90) (222) 320-1304
Web page: http://www.anadolu.edu.tr/akademik/birim/genelBilgi/205/3429/1
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:and:journl:v:5:y:2005:i:1:p:257-272. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Social Sciences Institute)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.