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Development of a Scale forMeasuring Consumer Behaviorin Store Choice

Author

Listed:
  • Veysel Yilmaz
  • Cengiz Aktas
  • H.Eray Celik

    () (Eskisehir Osmangazi University)

Abstract

This study was designed to research factors which consumers consider when choosing a shopping store and to develop a scale. 500 supermarkets shoppers completed self-administered surveys regarding their attitudes toward 34 individual shopping store choice items. The paper used both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to develop a Consumer Store Choice (CSC) scale. The results of EFAfound 10 factors with eigenvalues greater than 1.0. According to the results convenient location, price and quality of products, sales personnel attitudes and physical attractiveness play very important roles in CSC.

Suggested Citation

  • Veysel Yilmaz & Cengiz Aktas & H.Eray Celik, 2007. "Development of a Scale forMeasuring Consumer Behaviorin Store Choice," Anadolu University Journal of Social Sciences, Anadolu University, vol. 7(1), pages 171-184, December.
  • Handle: RePEc:and:journl:v:7:y:2007:i:1:p:171-184
    as

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    File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2007-1/sos_bil_09.pdf
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    References listed on IDEAS

    as
    1. Sharma, Arun & Stafford, Thomas F., 2000. "The Effect of Retail Atmospherics on Customers' Perceptions of Salespeople and Customer Persuasion:: An Empirical Investigation," Journal of Business Research, Elsevier, vol. 49(2), pages 183-191, August.
    2. David R. Bell & James M. Lattin, 1998. "Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP," Marketing Science, INFORMS, pages 66-88.
    3. Belk, Russell W, 1975. " Situational Variables and Consumer Behavior," Journal of Consumer Research, Oxford University Press, vol. 2(3), pages 157-164, December.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Consumer behavior; Consumer Store Choice ( CSC); EFAand CFA; LISREL;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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