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Marketing Of Innovative Startup Stages

Author

Listed:
  • Boris Tokarev

    (GUU)

Abstract

The article discusses the relevance of restructuring marketing at various stages of preparation and implementation of the startup. The model of innovative startup marketing is offered. It is shown that the change of stages of an innovative startup requires each time to adapt the principles of marketing, reconfigure the set of tools, change priorities, setting new tasks for startups.

Suggested Citation

  • Boris Tokarev, 2019. "Marketing Of Innovative Startup Stages," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_13_19
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    File URL: http://www.marketing-mba.ru/article/v3_19/Tokarev.pdf
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    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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