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Analiza principalilor concurenti ai companiilor vini – viticole din zona de est a Romaniei


  • Stefan MATEI

    (Scoala Doctorala de Economie si Administrarea Afacerilor, Universitatea Al. I. Cuza, Iasi)


In Romania there are 37 vineyards with 123 wine centers, plus 40 independent wine centers located outside the vineyards. The varietal vineyards are very diverse, offering to industry the chance (mostly fruitless) to produce a wide range of quality wines. Specialists consider that Romania can produce up to 402 different types of wine, of which 11 consumption, 42 superior wine categories( VS ) and 349 with designation of origin , including degrees of quality. The largest wine-growing area focuses in Muntenia and Oltenia where 110,000 hectares are planted with vines. Moldova is the second pool of Romanian wine , vineyards totalling over 90,000 hectares. Dobrogea is the third wine region, with plantations established on about 25,000 hectares. Vineyards in Banat and Crisana , with approximately 17,000 hectares in operation are on the fourth position, while holdings in Transylvania, with areas totalling 14,000 hectares , make this province the fifth region in terms of the areas planted with wine grapes.

Suggested Citation

  • Stefan MATEI, 2014. "Analiza principalilor concurenti ai companiilor vini – viticole din zona de est a Romaniei," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 30, pages 132-137, April.
  • Handle: RePEc:cmj:interc:y:2014:i:30:p:132-137

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    producatori; strategii; clienti; piata; fidelizare; specializare;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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