The Specificity Of Personal Brand. Literature Review
Personal brand is a relatively new term in marketing, and share of interest occurs in relation to the two components: on the one hand the individual human being, and , on the other hand, marketing efforts on which each of us make to be "otherwise", to be choose by the clients. The personal brand concept means a type of marketing wich is overused more and more frequently in the last period. In this context it should be need to translate the strategies used by organiyational brands for the development, consolidation, development the brand on the individual level. The distinctiveness and, at the same time, the variables of each of personal brand resides in the features of economic, social, educational, financial, economic, political, religious or any other kind, different from individual to individual.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Stefan MATEI, 2014. "Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei," Management Intercultural, Editorial Department, Fundația Română pentru Inteligența Afacerii, issue 30, pages 138-141, April.
- Alexandrina D. CRUCEANU & Izabella ŁĘCKA & Ionel MUNTELE, 2014. "The Health State Our Most Precious Asset? A Short Review," Network Intelligence Studies, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 193-208, November.
- Ştefan MATEI, 2014. "Analysis Of Wine Sector: Developments And Prospects The World And In Europe," Management Intercultural, Editorial Department, Fundația Română pentru Inteligența Afacerii, issue 31, pages 223-236, November.
When requesting a correction, please mention this item's handle: RePEc:cmj:interc:y:2013:i:29:ioan. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Serghie Dan)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.