IDEAS home Printed from https://ideas.repec.org/a/cmj/interc/y2013i29ioan.html
   My bibliography  Save this article

The Specificity Of Personal Brand. Literature Review

Author

Listed:
  • Corina AnaMaria IOAN

    (The Doctoral School of Economics and Business Administration,"Al.I. Cuza" University, Iasi, Romania)

  • Florin Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iasi)

  • Constantin SASU

    (Faculty of Economics and Business Administration,"Al.I. Cuza" University, Iasi, Romania)

Abstract

Personal brand is a relatively new term in marketing, and share of interest occurs in relation to the two components: on the one hand the individual human being, and , on the other hand, marketing efforts on which each of us make to be "otherwise", to be choose by the clients. The personal brand concept means a type of marketing wich is overused more and more frequently in the last period. In this context it should be need to translate the strategies used by organiyational brands for the development, consolidation, development the brand on the individual level. The distinctiveness and, at the same time, the variables of each of personal brand resides in the features of economic, social, educational, financial, economic, political, religious or any other kind, different from individual to individual.

Suggested Citation

  • Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU, 2013. "The Specificity Of Personal Brand. Literature Review," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 29, pages 165-170, October.
  • Handle: RePEc:cmj:interc:y:2013:i:29:ioan
    as

    Download full text from publisher

    File URL: http://www.mi.bxb.ro/Articol/MI_29_15.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Alexandrina D. CRUCEANU & Izabella ŁĘCKA & Ionel MUNTELE, 2014. "The Health State Our Most Precious Asset? A Short Review," Network Intelligence Studies, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 193-208, November.
    2. Stefan MATEI, 2014. "Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 30, pages 138-141, April.
    3. Ştefan MATEI, 2014. "Analysis Of Wine Sector: Developments And Prospects The World And In Europe," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 223-236, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ştefan MATEI, 2014. "Promotion Strategies In Wine Marketing," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 603-614, July.
    2. Ştefan MATEI, 2014. "Profiling The Wine Consumer Market: Case Studies On Usa And Romania," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 615-622, July.
    3. Ştefan MATEI, 2014. "The Promotional Mix In A Marketing-Oriented Winy Company," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 449-454, November.

    More about this item

    Keywords

    Personal brand elements; identity of personal brand; brand types; personal brand comunication channel;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:interc:y:2013:i:29:ioan. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Serghie Dan). General contact details of provider: http://bxb.ro/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.