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The Specificity Of Personal Brand. Literature Review

  • Corina AnaMaria IOAN

    (The Doctoral School of Economics and Business Administration,"Al.I. Cuza" University, Iasi, Romania)

  • Florin Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iasi)

  • Constantin SASU

    (Faculty of Economics and Business Administration,"Al.I. Cuza" University, Iasi, Romania)

Personal brand is a relatively new term in marketing, and share of interest occurs in relation to the two components: on the one hand the individual human being, and , on the other hand, marketing efforts on which each of us make to be "otherwise", to be choose by the clients. The personal brand concept means a type of marketing wich is overused more and more frequently in the last period. In this context it should be need to translate the strategies used by organiyational brands for the development, consolidation, development the brand on the individual level. The distinctiveness and, at the same time, the variables of each of personal brand resides in the features of economic, social, educational, financial, economic, political, religious or any other kind, different from individual to individual.

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Article provided by Editorial Department, Fundația Română pentru Inteligența Afacerii in its journal Management Intercultural.

Volume (Year): (2013)
Issue (Month): 29 (October)
Pages: 165-170

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Handle: RePEc:cmj:interc:y:2013:i:29:ioan
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  1. Stefan MATEI, 2014. "Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei," Management Intercultural, Editorial Department, Fundația Română pentru Inteligența Afacerii, issue 30, pages 138-141, April.
  2. Ştefan MATEI, 2014. "Analysis Of Wine Sector: Developments And Prospects The World And In Europe," Management Intercultural, Editorial Department, Fundația Română pentru Inteligența Afacerii, issue 31, pages 223-236, November.
  3. Alexandrina D. CRUCEANU & Izabella ŁĘCKA & Ionel MUNTELE, 2014. "The Health State Our Most Precious Asset? A Short Review," Network Intelligence Studies, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 193-208, November.
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