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Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei


  • Stefan MATEI

    (Scoala Doctorala de Economie si Administrarea Afacerilor, Universitatea Al. I. Cuza, Iasi)


For the macro environment study of a company is customary to include the following factors : socio - cultural, economic , legal , political , technological and natural . All these factors are closely interdependent , economic factors being of particular importance. Therefore in this study we aim to highlight the most important factors that influence the activity of the Moldovan wine companies , starting from the brand of the company to the staff employees. Unemployment is one of the most serious economic and social failures. A high unemployment rate signifies an imbalance in the labourmarket , which automatically leads to an imbalance in the goods and services . Inflation is a difference between money and supply of goods and services and has the effect, among other things, reducing the purchasing power of the monetary unit and hence of the nominal income , and subtracting the loans.

Suggested Citation

  • Stefan MATEI, 2014. "Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 30, pages 138-141, April.
  • Handle: RePEc:cmj:interc:y:2014:i:30:p:138-141

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    Cited by:

    1. Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU, 2013. "The Specificity Of Personal Brand. Literature Review," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 29, pages 165-170, October.

    More about this item


    factori legislativie; factori socio- culturari; somaj; inflatie; preturi; curs valutar;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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