Déterminant du comportement de recommandation d'un site web
- Desmet, Pierre
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KeywordsBouche-à-oreille; Site web; Recommandation interpersonnelle; Vietnam; Word-of-Mouth; Website; Interpersonal Recommendation; Vietnam;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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