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Déterminant du comportement de recommandation d'un site web


  • Desmet, Pierre


  • Vo, Quang Tri


Despite of the increasing importance and the high frequency of the action of recommending websites, marketing has not specified reasons for which a person recommends a website more than others, and the determinants of this behavior. Based on an interdisciplinary literature including Marketing, Information Systems and Knowledge Management, this thesis presents a model of website recommending behaviors. The proposed model has been validated on a sample of 776 Vietnamese web users. The results highlight the impact of utilitarian and hedonistic benefits of the website for interlocutors on the transmitter’s decision and behavior.

Suggested Citation

  • Vo, Quang Tri, 2013. "Déterminant du comportement de recommandation d'un site web," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/13162 edited by Desmet, Pierre, March.
  • Handle: RePEc:dau:thesis:123456789/13162
    Note: dissertation

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    More about this item


    Bouche-à-oreille; Site web; Recommandation interpersonnelle; Vietnam; Word-of-Mouth; Website; Interpersonal Recommendation; Vietnam;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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