IDEAS home Printed from https://ideas.repec.org/b/dau/thesis/123456789-13162.html
   My bibliography  Save this book

Déterminant du comportement de recommandation d'un site web

Editor

Listed:
  • Desmet, Pierre

Author

Listed:
  • Vo, Quang Tri

Abstract

Despite of the increasing importance and the high frequency of the action of recommending websites, marketing has not specified reasons for which a person recommends a website more than others, and the determinants of this behavior. Based on an interdisciplinary literature including Marketing, Information Systems and Knowledge Management, this thesis presents a model of website recommending behaviors. The proposed model has been validated on a sample of 776 Vietnamese web users. The results highlight the impact of utilitarian and hedonistic benefits of the website for interlocutors on the transmitter’s decision and behavior.

Suggested Citation

  • Vo, Quang Tri, 2013. "Déterminant du comportement de recommandation d'un site web," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/13162 edited by Desmet, Pierre, March.
  • Handle: RePEc:dau:thesis:123456789/13162
    Note: dissertation
    as

    Download full text from publisher

    File URL: http://basepub.dauphine.fr/xmlui/bitstream/123456789/13162/2/2013PA030050.pdf
    Download Restriction: no

    More about this item

    Keywords

    Bouche-à-oreille; Site web; Recommandation interpersonnelle; Vietnam; Word-of-Mouth; Website; Interpersonal Recommendation; Vietnam;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dau:thesis:123456789/13162. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alexandre Faure). General contact details of provider: http://edirc.repec.org/data/daup9fr.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.