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Pierre DESMET

Personal Details

First Name:Pierre
Middle Name:
Last Name:Desmet
Suffix:
RePEc Short-ID:pde375

Affiliation

(in no particular order)

Dauphine Marketing Stratégie Prospective (DRSM)
Dauphine Recherches en Management (DRM)
Université Paris-Dauphine (Paris IX) (University of Paris 9)

Paris, France
http://www.dmsp.dauphine.fr/
RePEc:edi:drsp9fr (more details at EDIRC)

ESSEC Business School

Cergy-Pontoise, France
http://www.essec.fr/
RePEc:edi:essecfr (more details at EDIRC)

Research output

as
Jump to: Working papers Articles Books

Working papers

  1. Pierre Desmet & Richard Bordenave & John Traynor, 2013. "Comparaison des comportements d'achat en magasins laboratoires réel et virtuel," Post-Print halshs-00812415, HAL.
  2. Romain Cadario & Emmanuelle Le Nagard & Pierre Desmet, 2012. "Do network externalities really matter in consumer behavior? Experimental framework for measuring willingness to pay for network size," Post-Print hal-00685115, HAL.
  3. Yves Evrard & Bernard Pras & Elyette Roux & Pierre Desmet & Anne-Marie Dussaix & Gary L. Lilien, 2009. "Market - Fondements et méthodes des recherches en marketing," Post-Print hal-00490724, HAL.
  4. Béatrice Parguel & Pauline de Pechpeyrou & Ouidade Sabri-Zaaraoui & Pierre Desmet, 2007. "Format Effects in Volume Discounts to Consumers," Post-Print halshs-00145917, HAL.
  5. Sylvie Rolland & Pierre Desmet, 2006. "Perceived quality in a multi-channel environment:Impact of website visits on perceived in-storequality," Post-Print halshs-00143032, HAL.
  6. Pauline de Pechpeyrou & Béatrice Parguel & Aîda Mimouni & Pierre Desmet, 2006. "Valeur et sincérité perçues d'une promotion multi-mécanismes," Post-Print halshs-00146620, HAL.
  7. Pauline de Pechpeyrou & Béatrice Parguel & Aîda Mimouni & Pierre Desmet, 2006. "Perceived value and trustworthiness of a multi- promotion offer," Post-Print halshs-00146652, HAL.
  8. Béatrice Parguel & Ouidade Sabri-Zaaraoui & Pierre Desmet & Pauline de Pechpeyrou, 2006. "Perceptions et évaluations du lot virtuel par le consommateur," Post-Print halshs-00146700, HAL.
  9. Ouidade Sabri-Zaaraoui & Pierre Desmet & Pauline de Pechpeyrou & Béatrice Parguel, 2006. "Consumer's perceptions and evaluations of virtual bundling," Post-Print halshs-00146676, HAL.
  10. Pierre Desmet & Emmanuelle Le Nagard, 2005. "Price matching guarantees: effects of offering discrepancy discounts," Post-Print halshs-00143486, HAL.
  11. Pierre Desmet, 2005. "Politique de prix," Post-Print halshs-00143465, HAL.
  12. Pierre Desmet & Alain Jolibert, 2005. "Rédacteur en chef invité, Numéro spécial "Produit"," Post-Print halshs-00143461, HAL.
  13. Pierre Desmet & Emmanuelle Le Nagard, 2005. "Differential Effects of Price-beating Versus Price-matching Guarantee on Retailers' Price Image," Post-Print halshs-00143377, HAL.
  14. Pierre Desmet, 2004. "Effetti segnaletici della promozione sull'accettazione di un prodotto di largo consumo," Post-Print halshs-00143378, HAL.
  15. Pierre Desmet, 2004. "Negative effect of the promotion signal on reference price," Post-Print halshs-00143491, HAL.
  16. Pierre Desmet, 2004. "Le prix en question: la nouvelle sensibilité du consommateur," Post-Print halshs-00143472, HAL.
  17. Pierre Desmet, 2004. "Effet signal d'une réduction promotionnelle du prix : concept et expérimentation," Post-Print halshs-00140086, HAL.
  18. Pierre Desmet, 2004. "Les déterminants du prix et la représentation mentale du consommateur," Post-Print halshs-00143474, HAL.
  19. Yves Evrard & Bernard Pras & Elyette Roux & Pierre Desmet, 2003. "Market," Post-Print halshs-00143470, HAL.
  20. Pierre Desmet, 2003. "Promotion des ventes et capital marque," Post-Print halshs-00143386, HAL.
  21. Pierre Desmet, 2003. "Réseaux de neurones et Marketing," Post-Print halshs-00143477, HAL.
  22. Pierre Desmet & Alain Goudey & Pauline de Pechpeyrou, 2003. "Mesures d'audience sur internet : à la croisée des chemins entre approche publicitaire et marketing direct," Post-Print halshs-00143482, HAL.
  23. Pierre Desmet & Fred M. Feinberg, 2003. "Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior," Post-Print halshs-00143387, HAL.
  24. Pierre Desmet, 2002. "A study of the Potential Effects of the Conversion to Euro," Post-Print halshs-00143391, HAL.
  25. Pierre Desmet & Charlotte Gaston-Breton, 2001. "Effet du passage à l'euro sur les marques de distributeurs : une réplication partielle de l'étude de Diller et Ivens," Post-Print halshs-00143398, HAL.
  26. Pierre Desmet, 2001. "Buying behavior study with basket analysis: pre-clustering with a Kohonen map," Post-Print halshs-00143401, HAL.
  27. Pierre Desmet, 2000. "Hedonic Prices and Colinearity: An Empirical Comparison of Statistical and Neuronal Solutions," Post-Print halshs-00143422, HAL.
  28. Pierre Desmet & Feyrouz Hendaoui, 2000. "La relation prix-qualité dans l'automobile : comparaison de méthodes d'estimation des prix hédoniques," Post-Print halshs-00143429, HAL.
  29. Pierre Desmet, 2000. "Politiques de prix sur Internet," Post-Print halshs-00143411, HAL.
  30. Pierre Desmet, 2000. "Relative performance of the statistical learning network: An application of the price-quality relationship in the automobile," Post-Print halshs-00143403, HAL.
  31. Pierre Windal & Pierre Desmet, 2000. "Les méthodes de mesure de l'importance des critères de satisfaction," Post-Print halshs-00143432, HAL.
  32. Pierre Desmet, 1999. "Asking for Less to Obtain More," Post-Print halshs-00143436, HAL.
  33. Pierre Desmet & Valérie Renaudin, 1998. "Estimation of Product Category Sales Responsiveness to Allocated Shelf Space," Post-Print halshs-00143451, HAL.
  34. Pierre Desmet, 1998. "The Impact of Mail Order on Subsequent Donations: An Experiment," Post-Print halshs-00143443, HAL.
  35. Pierre Desmet, 1996. "Comparaison de la prédictivité d'un réseau de neurones à rétropropagation avec celles des méthodes de régression linéaire, logistique et AID pour le calcul des scores en marketing direct," Post-Print halshs-00143454, HAL.

Articles

  1. Desmet, Pierre, 2014. "How retailer money-back guarantees influence consumer preferences for retailer versus national brands," Journal of Business Research, Elsevier, vol. 67(9), pages 1971-1978.
  2. Desmet, Pierre & Le Nagard, Emmanuelle & Vinzi, Vincenzo Esposito, 2012. "Refund depth effects on the impact of price-beating guarantees," Journal of Business Research, Elsevier, vol. 65(5), pages 603-608.
  3. Desmet, Pierre, 2010. "Are emotions consequences of affective expectations? A commentary essay," Journal of Business Research, Elsevier, vol. 63(8), pages 903-904, August.
  4. Desmet, Pierre & Feinberg, Fred M., 2003. "Ask and ye shall receive: The effect of the appeals scale on consumers' donation behavior," Journal of Economic Psychology, Elsevier, vol. 24(3), pages 349-376, June.

Books

  1. Cadario, Romain, 2014. "Effets du bouche-à-oreille en ligne sur les décisions d’achat : le cas des avis de consommateurs sur plateforme Internet," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14549 edited by Desmet, Pierre & Le Nagard, Emmanuelle.
  2. Vo, Quang Tri, 2013. "Déterminant du comportement de recommandation d'un site web," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/13162 edited by Desmet, Pierre.
  3. Parguel, Béatrice, 2009. "L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/4672 edited by Desmet, Pierre.

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