Solving logistic conflicts between retailers and manufacturers: the role of interpersonal relationships
The logistical service is perceived as a key factor for reducing product shipment costs from factories to store shelves, while guaranteeing sufficient reactivity to satisfy unpredictable consumer demand. Although this service is taken into account in the
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- Frenzen, Jonathan K & Davis, Harry L, 1990. " Purchasing Behavior in Embedded Markets," Journal of Consumer Research, Oxford University Press, vol. 17(1), pages 1-12, June.
- Klein, Benjamin & Leffler, Keith B, 1981. "The Role of Market Forces in Assuring Contractual Performance," Journal of Political Economy, University of Chicago Press, vol. 89(4), pages 615-641, August.
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