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L’approche catégorielle en grande distribution : analyse comparée entre la France et le Canada

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  • Dominique BONET FERNANDEZ

Abstract

For the past decade, retailers and producers worldwide have been implementing new management techniques such as ECR and category management (CM) in order to reduce costs and increase consumer value. Our paper presents the first step of a research on compared analysis of category management implementation in France and Canada. There is, according to us, no analysis compared on these two continents. Our objective is to explore the similarities and differences in both cases, through category manager words.

Suggested Citation

  • Dominique BONET FERNANDEZ, 2015. "L’approche catégorielle en grande distribution : analyse comparée entre la France et le Canada," Working Papers 2015-626, Department of Research, Ipag Business School.
    • Handle: RePEc:ipg:wpaper:2015-626
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    References listed on IDEAS

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    1. Hicham ABBAD & Gilles PACHÉ & Dominique BONET FERNANDEZ, 2014. "Peut-on désormais parler d’engagement du distributeur dans la relation avec l’industriel ?," Working Papers 2014-202, Department of Research, Ipag Business School.
    2. repec:dau:papers:123456789/654 is not listed on IDEAS
    3. Dussart, Christian, 1998. "Category management:: Strengths, limits and developments," European Management Journal, Elsevier, vol. 16(1), pages 50-62, February.
    4. Hicham ABBAD & Dominique BONET FERNANDEZ, 2014. "Solving logistic conflicts between retailers and manufacturers: the role of interpersonal relationships," Working Papers 2014-170, Department of Research, Ipag Business School.
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