Relations industrie-grande distribution au Brésil : une analyse des déterminants de la satisfaction des acteurs
The objective of this doctoral research is to contribute to a better understanding of relational mechanisms explaining the satisfaction of large foreign retailers and their suppliers in the host country. From a qualitative fieldwork conducted in
|Date of creation:||01 Jan 2014|
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- Hicham ABBAD & Gilles PACHÉ & Dominique BONET FERNANDEZ, 2014. "Peut-on désormais parler d’engagement du distributeur dans la relation avec l’industriel ?," Working Papers 2014-202, Department of Research, Ipag Business School.
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