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Relations industrie-grande distribution au Brésil : une analyse des déterminants de la satisfaction des acteurs




The objective of this doctoral research is to contribute to a better understanding of relational mechanisms explaining the satisfaction of large foreign retailers and their suppliers in the host country. From a qualitative fieldwork conducted in

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  • Larisse OLIVEIRA COSTA & Dominique BONET FERNANDEZ, 2014. "Relations industrie-grande distribution au Brésil : une analyse des déterminants de la satisfaction des acteurs," Working Papers 2014-229, Department of Research, Ipag Business School.
  • Handle: RePEc:ipg:wpaper:2014-229

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    1. Hicham ABBAD & Gilles PACHÉ & Dominique BONET FERNANDEZ, 2014. "Peut-on désormais parler d’engagement du distributeur dans la relation avec l’industriel ?," Working Papers 2014-202, Department of Research, Ipag Business School.
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    Retailer-supplier relationships; distribution; satisfaction; Brazil;

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