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Relations industrie-grande distribution au Brésil : une analyse des déterminants de la satisfaction des acteurs

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  • Larisse OLIVEIRA COSTA
  • Dominique BONET FERNANDEZ

Abstract

The objective of this doctoral research is to contribute to a better understanding of relational mechanisms explaining the satisfaction of large foreign retailers and their suppliers in the host country. From a qualitative fieldwork conducted in

Suggested Citation

  • Larisse OLIVEIRA COSTA & Dominique BONET FERNANDEZ, 2014. "Relations industrie-grande distribution au Brésil : une analyse des déterminants de la satisfaction des acteurs," Working Papers 2014-229, Department of Research, Ipag Business School.
  • Handle: RePEc:ipg:wpaper:2014-229
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    File URL: http://www.ipag.fr/wp-content/uploads/recherche/WP/IPAG_WP_2014_229.pdf
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    References listed on IDEAS

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    1. Hicham ABBAD & Gilles PACHÉ & Dominique BONET FERNANDEZ, 2014. "Peut-on désormais parler d’engagement du distributeur dans la relation avec l’industriel ?," Working Papers 2014-202, Department of Research, Ipag Business School.
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    Keywords

    Retailer-supplier relationships; distribution; satisfaction; Brazil;

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