Perceived unfairness of prices resulting from yield management practices
If yield management is commonly used, studies dealing with customers reactions are not frequent. Yield management techniques, which aim to optimize firm returns, leads often to disadvantageous situations for customers. The object of this article is to st
|Date of creation:||01 Jan 2014|
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- Bolton, Lisa E & Warlop, Luk & Alba, Joseph W, 2003. " Consumer Perceptions of Price (Un)Fairness," Journal of Consumer Research, Oxford University Press, vol. 29(4), pages 474-91, March.
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