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Perceived unfairness of prices resulting from yield management practices


  • Jean-Michel Sahut
  • Lubica Hikkerova
  • Sandra Camus


If yield management is commonly used, studies dealing with customers reactions are not frequent. Yield management techniques, which aim to optimize firm returns, leads often to disadvantageous situations for customers. The object of this article is to st

Suggested Citation

  • Jean-Michel Sahut & Lubica Hikkerova & Sandra Camus, 2014. "Perceived unfairness of prices resulting from yield management practices," Working Papers 2014-166, Department of Research, Ipag Business School.
  • Handle: RePEc:ipg:wpaper:2014-166

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    References listed on IDEAS

    1. Pierre Desmet, 2005. "Politique de prix," Post-Print halshs-00143465, HAL.
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    8. repec:ipg:wpaper:2014-532 is not listed on IDEAS

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    Equity; fair price; perceived unfairness; price sensibility; yield management.;

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