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La mesure de la réputation : un outil au service des territoires de ski appliqué aux stations iséroises

Author

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  • Céline Desmoulins

    (SAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon)

Abstract

Plébiscitée par les entreprises pour ses avantages, la réputation en tant que ressource, semble négligée par les stations de ski. Une des principales raisons est le manque de connaissance et d'outil de mesure. Les connaissances académiques portant sur les avantages de la réputation pour une organisation, nous permettent de justifier la création d'un outil de mesure adapté aux stations de ski. Cet article expose les étapes de la création d'une échelle de mesure sur la base d'une collecte de 803 répondants sur cinq stations de ski de l'Isère. Nous avons réalisé une analyse factorielle exploratoire, puis confirmatoire, sur deux échantillons distincts afin d'établir une échelle de mesure à quatre facteurs : les valeurs de l'organisation, les ressources territoriales, la notoriété et les habitants. Cette approche factorielle de la réputation offre aux stations de ski de nouvelles pistes pour mobiliser leur réputation au lieu de la subir.

Suggested Citation

  • Céline Desmoulins, 2021. "La mesure de la réputation : un outil au service des territoires de ski appliqué aux stations iséroises," Post-Print hal-03149406, HAL.
    • Handle: RePEc:hal:journl:hal-03149406
    DOI: 10.4000/viatourism.5926
    Note: View the original document on HAL open archive server: https://hal.science/hal-03149406
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    References listed on IDEAS

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