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Commerce 4.0 - Science, Practice And Education

Editor

Listed:
  • Violeta Dimitrova
    ()

    (University of Economics - Varna)

Abstract

This book contains the papers from the conference "COMMERCE 4.0 - SCIENCE, PRACTICE AND EDUCATION" organized by the Department of "Economics and Management of Trade" at University of Economics - Varna

Suggested Citation

  • Violeta Dimitrova (ed.), 2018. "Commerce 4.0 - Science, Practice And Education," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, number 1, October.
  • Handle: RePEc:vrn:handel:1
    as

    Download full text from publisher

    File URL: https://www.ue-varna.bg/Uploads/AdminUploads/Publishing_house_bg/Commerce_science_practice_2018.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Simona Botti & Ann L. McGill, 2011. "The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions," Journal of Consumer Research, Oxford University Press, vol. 37(6), pages 1065-1078.
    2. Baumol, William J., 1996. "Entrepreneurship: Productive, unproductive, and destructive," Journal of Business Venturing, Elsevier, vol. 11(1), pages 3-22, January.
    3. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. " Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Oxford University Press, vol. 20(4), pages 644-656, March.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    economics of commerce; education in commerce; trade science; retailing; omnichannel retailing; omnichannel consumer;

    JEL classification:

    • A1 - General Economics and Teaching - - General Economics

    Statistics

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