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We give more: The impact of identity and the mere information effect on donation behavior

Author

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  • Rachel Croson
  • Americus Reed
  • Jen Shang

Abstract

Information is presented about a presentation at the Advances in Consumer Research North American Conference on social information and marketing environments in donation behavior. Topics in the presentation include activated identities in decision-making, contextual cues in donation behavior, and gender identity in informers and targets of social information. Field experiments on radio pledges are also described.

Suggested Citation

  • Rachel Croson & Americus Reed & Jen Shang, 2007. "We give more: The impact of identity and the mere information effect on donation behavior," Natural Field Experiments 00324, The Field Experiments Website.
    • Handle: RePEc:feb:natura:00324
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    References listed on IDEAS

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    1. Fisher, Robert J & Ackerman, David, 1998. "The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 262-275, December.
    2. Mandel, Naomi, 2003. "Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(1), pages 30-40, June.
    3. Fraser, Cynthia & Hite, Robert E & Sauer, Paul L, 1988. "Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 284-287, September.
    4. Bruno S. Frey & Stephan Meier, 2004. "Social Comparisons and Pro-social Behavior: Testing "Conditional Cooperation" in a Field Experiment," American Economic Review, American Economic Association, vol. 94(5), pages 1717-1722, December.
    5. repec:dau:papers:123456789/1281 is not listed on IDEAS
    6. Desmet, Pierre & Feinberg, Fred M., 2003. "Ask and ye shall receive: The effect of the appeals scale on consumers' donation behavior," Journal of Economic Psychology, Elsevier, vol. 24(3), pages 349-376, June.
    7. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
    8. Burnkrant, Robert E & Cousineau, Alain, 1975. "Informational and Normative Social Influence in Buyer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 206-215, December.
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    Cited by:

    1. Jonathan Meer, "undated". "Brother Can You Spare a Dime? Peer Effects in Charitable Solicitation," Discussion Papers 08-035, Stanford Institute for Economic Policy Research.

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