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Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk

Author

Listed:
  • Marie-Eve Laporte

    (IAE Paris - Sorbonne Business School)

  • Géraldine Michel

    (IAE Paris - Sorbonne Business School)

  • Sophie Rieunier

    (IAE Paris - Sorbonne Business School)

Abstract

The general public's nutritional behaviour is a priority of public-health authorities. Associated diseases are the prime cause of mortality worldwide. For reasons of public health, a better understanding of the consumer Perception of Nutritional Risk (PNR) is essential, since this, according to the protection motivation theory, influences behavioural intention (Maddux and Rogers, 1983; Rogers, 1975). Following a review of the literature and qualitative research, the present article endeavours to clarify the concept of PNR, explore potential explanatory or moderating factors, and identify leads for future research. We show that PNR depends not solely on the product characteristics (role of perceived naturalness), but also the consumption situation (role of commensality) and purchasing conditions (role of hyperchoice).

Suggested Citation

  • Marie-Eve Laporte & Géraldine Michel & Sophie Rieunier, 2017. "Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk," Post-Print halshs-02923251, HAL.
    • Handle: RePEc:hal:journl:halshs-02923251
    DOI: 10.1177/2051570714564532
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02923251
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