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Le concept de risque perçu en psychologie du consommateur : Antécédents et statut théorique

Author

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  • P. Volle

    (ESSEC Business School)

Abstract

Cet article dresse un bilan d'un ensemble de recherches menées à ce jour dans le domaine du risque perçu en psychologie du consommateur. Le concept de risque et les méthodes de mesure font l'objet d'une première partie. Les antécédents, regroupés en trois ensembles selon qu'ils sont liés à l'individu, au produit ou à la situation d'achat, sont ensuite présentés. La question du statut théorique de la variable de risque en psychologie du consommateur est finalement soulevée. L'auteur conclut sur les voies de recherches envisageables.

Suggested Citation

  • P. Volle, 1995. "Le concept de risque perçu en psychologie du consommateur : Antécédents et statut théorique," Post-Print hal-02016754, HAL.
    • Handle: RePEc:hal:journl:hal-02016754
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    Citations

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    Cited by:

    1. Rima Yousfi-Bachir & Johannes Schaaper, 2017. "Les déterminants du risque perçu par le touriste français lors du choix d’une destination touristique : un modèle conceptuel," Post-Print hal-03258207, HAL.
    2. Laurent Bertrandias & Paul-Emmanuel Pichon, 2003. "Quelques Pistes De Reflexion Pour Une Meilleure Prise En Compte Du Risque Social Dans Les Politiques Marketing," Post-Print hal-04086920, HAL.
    3. Paul-Emmanuel Pichon & Laurent Bertrandias, 2004. "Enrichissement De La Conceptualisation Du Risque Social En Marketing," Post-Print hal-04097753, HAL.
    4. Christophe Bezes, 2011. "Types de risques perçus et réducteurs de risques dans le commerce électronique : le cas du site Fnac.com," Post-Print hal-02086726, HAL.
    5. Mikael Oliveira Linder & Katia Laura Sidali & Gesa Busch, 2021. "Mountain beef and wine: Italian consumers? definitions and opinions on the mountain labelling-scheme," Economia agro-alimentare, FrancoAngeli Editore, vol. 23(1), pages 1-39.
    6. Paul-Emmanuel Pichon, 2002. "Efficacité des réducteurs de risque marketing et confiance du consommateur : A propos d'une recherche exploratoire sur le comportement d'achat du consommateur face à la viande," Post-Print hal-04086685, HAL.
    7. Denis Bories & Geneviève Cazes-Valette & Paul-Emmanuel Pichon & Christian Laborde, 2014. "Perception et réduction du risque lors de l’achat de viande bovine : une étude exploratoire," Post-Print hal-04098060, HAL.
    8. Laurent Maubisson, 2016. "Confiance, risque perçu et intention d’usage : application à la vaccination contre la grippe," Post-Print hal-02499741, HAL.
    9. Marie-Eve Laporte & Géraldine Michel & Sophie Rieunier, 2017. "Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk," Post-Print halshs-02923251, HAL.
    10. Magali Muraro & Karine Cissé -Depardon, 2015. "Proposition d'une échelle de mesure de l'état de désorientation du consommateur dans le domaine de la santé alimentaire," Post-Print hal-02587231, HAL.
    11. Dominique Carry & Valérie-Inès de La Ville, 2021. "Process of adopting a personal data portability service: highlighting the ambiguity perceived by young users [Processus d’adoption d’un service de portabilité des données personnelles : mise en lum," Post-Print hal-03328025, HAL.
    12. Denis Bories & Paul-Emmanuel Pichon & Christian Laborde, 2015. "Proximity and the reduction of perceived risk when purchasing vegetables : from theoretical interest to the proposal of a new dimension of proximity," Post-Print hal-04170009, HAL.
    13. Marie-Eve Laporte & Géraldine Michel & Sophie Rieunier, 2015. "Toward a better understanding of eating-behaviour through the concept of Perception of Nutritional Risk [Mieux comprendre les comportements alimentaires grâce au concept de perception du risque nut," Post-Print hal-02054434, HAL.
    14. Paul-Emmanuel Pichon, 2003. "La Reduction Du Risque Alimentaire : Cadre Theorique Et Proposition D'Un Modele Explicatif De Decision D'Achat Presentant Le Role De La Confiance," Post-Print hal-04086934, HAL.
    15. Tian Zeng & Fabien Durif, 2019. "The Influence of Consumers’ Perceived Risks towards Eco-Design Packaging upon the Purchasing Decision Process: An Exploratory Study," Sustainability, MDPI, vol. 11(21), pages 1-29, November.
    16. Laurent Bertrandias & Paul-Emmanuel Pichon, 2004. "Enrichissements De La Conceptualisation Du Risque Social En Marketing Et Construction D'Une Echelle De Mesure," Post-Print hal-04097759, HAL.
    17. Denis Bories & Paul-Emmanuel Pichon & Christian Laborde, 2016. "The influence of proximity on consumers' trust toward wine of their favourite winery region," Post-Print hal-04170010, HAL.

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