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Market-Based Lobbying: Evidence from Advertising Spending in Italy

Author

Listed:
  • Stefano DellaVigna
  • Ruben Durante
  • Brian Knight
  • Eliana La Ferrara

Abstract

We analyze a novel lobbying channel: firms shifting spending toward a politician's business in the hope of securing favorable regulation. We examine the evolution of advertising spending in Italy during 1993-2009, a period in which Berlusconi was in power three separate times, while maintaining control of Italy's major private television network, Mediaset. We document a significant pro-Mediaset bias in the allocation of advertising during Berlusconi's political tenure, especially for companies in more regulated sectors. We estimate that Mediaset profits increased by one billion euros during this period and that regulated firms anticipated sizeable returns, stressing the economic importance of this channel. (JEL D72, L51, L82, M31)

Suggested Citation

  • Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2016. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," American Economic Journal: Applied Economics, American Economic Association, vol. 8(1), pages 224-256, January.
  • Handle: RePEc:aea:aejapp:v:8:y:2016:i:1:p:224-56
    Note: DOI: 10.1257/app.20150042
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Laurent Bouton & Micael Castanheira & Allan Drazen, 2018. "A Theory of Small Campaign Contributions," NBER Working Papers 24413, National Bureau of Economic Research, Inc.
    2. Casarico, Alessandra & Tonin, Mirco, 2018. "Pay-What-You-Want to Support Independent Information: A Field Experiment on Motivation," IZA Discussion Papers 11366, Institute for the Study of Labor (IZA).

    More about this item

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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