Marketing environment of public service organizations
Public service organizations operate in an environment in which there exist the features of marketing, materialized through interdisciplinary nature, unity in diversity and high degree of complexity. To study the market, the specialists of public organizations use general methods of marketing and service techniques. The most important techniques aiming task organization, regulation and market positioning of public services that are the main components of strategic marketing.
Volume (Year): 12 (2009)
Issue (Month): 2 Special (July)
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