Romanian youth’s online behavior and preferences
The following material is a structural approach of Romanian youth online audiences, which will apply the uses and gratification theoretical model, proposed by Katz and Lazarsfeld. It’s a secondary data analysis, of the researches’ results realized by Audience Audit Institute of Romania and “Daedalus Consulting” of Romania. It presents data regarding Romanian youth, between 16 - 24 years old, internet uses and gratification, a two years comparative data (2010 - 2011) regarding youth online internet accessing rituals, preferences, time spent on internet and attitudes regarding information posted online.
Volume (Year): (2013)
Issue (Month): 4 ()
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