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Romanian youth’s online behavior and preferences


  • Vera ULARU

    () (University of Bucharest)


The following material is a structural approach of Romanian youth online audiences, which will apply the uses and gratification theoretical model, proposed by Katz and Lazarsfeld. It’s a secondary data analysis, of the researches’ results realized by Audience Audit Institute of Romania and “Daedalus Consulting” of Romania. It presents data regarding Romanian youth, between 16 - 24 years old, internet uses and gratification, a two years comparative data (2010 - 2011) regarding youth online internet accessing rituals, preferences, time spent on internet and attitudes regarding information posted online.

Suggested Citation

  • Vera ULARU, 2013. "Romanian youth’s online behavior and preferences," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 39-43.
  • Handle: RePEc:foj:journl:y:2013:i:4:p:39-43

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    More about this item


    Media studies; audience studies; youth online; youth and media.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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