IDEAS home Printed from https://ideas.repec.org/a/foj/journl/y2013i4p39-43.html
   My bibliography  Save this article

Romanian youth’s online behavior and preferences

Author

Listed:
  • Vera ULARU

    (University of Bucharest)

Abstract

The following material is a structural approach of Romanian youth online audiences, which will apply the uses and gratification theoretical model, proposed by Katz and Lazarsfeld. It’s a secondary data analysis, of the researches’ results realized by Audience Audit Institute of Romania and “Daedalus Consulting” of Romania. It presents data regarding Romanian youth, between 16 - 24 years old, internet uses and gratification, a two years comparative data (2010 - 2011) regarding youth online internet accessing rituals, preferences, time spent on internet and attitudes regarding information posted online.

Suggested Citation

  • Vera ULARU, 2013. "Romanian youth’s online behavior and preferences," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 39-43.
    • Handle: RePEc:foj:journl:y:2013:i:4:p:39-43
    as

    Download full text from publisher

    File URL: http://jurnalism-comunicare.eu/rrjc/download_en.php?id_articol=111
    Download Restriction: Download is limited to active subscribers. Subscription information available at: http://jurnalism-comunicare.eu/rrjc/subscribe_en.php
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    Media studies; audience studies; youth online; youth and media.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:foj:journl:y:2013:i:4:p:39-43. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Raluca Radu (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.