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Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Bal›kesirProvince

Author

Listed:
  • Bedriye Tuncsiper
  • Mehmet Oguzhan ‹lban

    () (Balikesir University)

Abstract

This study aims to searh marketing problems of hotel managements located in Balikesir, and the types of marketing applications applied by these managements. According to the results, the most important problems of these managements are: the difficulty of following technology,inadequte demand, difficulty of costumer satistification, cheating and confusing advertisements, excessive competition, and not having talented and educated salesmen. Against these problems, it is understood that service, product, pricing and advertising are mostly focused by the managements. The research results indicate a meaningful relationship between marketing problems and the marketing applications. On the other hand, it’s seen that marketing applications aren’t used efficiently by the hotels and as a result, the managements are inefficient in solving their marketing problems.

Suggested Citation

  • Bedriye Tuncsiper & Mehmet Oguzhan ‹lban, 2006. "Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Bal›kesirProvince," Anadolu University Journal of Social Sciences, Anadolu University, vol. 6(1), pages 225-244, June.
  • Handle: RePEc:and:journl:v:6:y:2006:i:1:p:225-244
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    File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2006-1/sos_bil.12.pdf
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    More about this item

    Keywords

    SMEs; hotel managements; marketing; marketing problems.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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