Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Balâ€ºkesirProvince
This study aims to searh marketing problems of hotel managements located in Balikesir, and the types of marketing applications applied by these managements. According to the results, the most important problems of these managements are: the difficulty of following technology,inadequte demand, difficulty of costumer satistification, cheating and confusing advertisements, excessive competition, and not having talented and educated salesmen. Against these problems, it is understood that service, product, pricing and advertising are mostly focused by the managements. The research results indicate a meaningful relationship between marketing problems and the marketing applications. On the other hand, itâ€™s seen that marketing applications arenâ€™t used efficiently by the hotels and as a result, the managements are inefficient in solving their marketing problems.
Volume (Year): 6 (2006)
Issue (Month): 1 (June)
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