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Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Bal›kesirProvince


  • Bedriye Tuncsiper
  • Mehmet Oguzhan ‹lban

    () (Balikesir University)


This study aims to searh marketing problems of hotel managements located in Balikesir, and the types of marketing applications applied by these managements. According to the results, the most important problems of these managements are: the difficulty of following technology,inadequte demand, difficulty of costumer satistification, cheating and confusing advertisements, excessive competition, and not having talented and educated salesmen. Against these problems, it is understood that service, product, pricing and advertising are mostly focused by the managements. The research results indicate a meaningful relationship between marketing problems and the marketing applications. On the other hand, it’s seen that marketing applications aren’t used efficiently by the hotels and as a result, the managements are inefficient in solving their marketing problems.

Suggested Citation

  • Bedriye Tuncsiper & Mehmet Oguzhan ‹lban, 2006. "Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Bal›kesirProvince," Anadolu University Journal of Social Sciences, Anadolu University, vol. 6(1), pages 225-244, June.
  • Handle: RePEc:and:journl:v:6:y:2006:i:1:p:225-244

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    References listed on IDEAS

    1. Frank Westerhoff, 2003. "Heterogeneous traders and the Tobin tax," Journal of Evolutionary Economics, Springer, vol. 13(1), pages 53-70, February.
    2. Korkut Erturk, 2006. "On the Tobin Tax," Review of Political Economy, Taylor & Francis Journals, vol. 18(1), pages 71-78.
    3. James Tobin, 1978. "A Proposal for International Monetary Reform," Eastern Economic Journal, Eastern Economic Association, vol. 4(3-4), pages 153-159, Jul/Oct.
    4. Robert P. Flood & Mark P. Taylor, 1996. "Exchange Rate Economics: What's Wrong with the Conventional Macro Approach?," NBER Chapters,in: The Microstructure of Foreign Exchange Markets, pages 261-302 National Bureau of Economic Research, Inc.
    5. Frederic S. Mishkin & Andrew Crockett & Michael P. Dooley & Montek S. Ahluwalia, 2003. "Financial Policies," NBER Chapters,in: Economic and Financial Crises in Emerging Market Economies, pages 93-154 National Bureau of Economic Research, Inc.
    6. P. Bernd Spahn, 1995. "International Financial Flows and Transactions Taxes; Survey and Options," IMF Working Papers 95/60, International Monetary Fund.
    7. Thomas Palley, 2001. "Destabilizing Speculation and the Case for an International Currency Transactions Tax," Challenge, Taylor & Francis Journals, vol. 44(3), pages 70-89.
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    More about this item


    SMEs; hotel managements; marketing; marketing problems.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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