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Factors And Reasons That Can Make Users To Increase The Usage Of Smartphone Services

Author

Listed:
  • Roman Cristina Teodora

    ("Alexandru Ioan Cuza" University of Iași, Romania, Faculty of Economics and Business Administration, Department of Management, Marketing and Business Administration)

  • Vasilache Silviu

    ("Alexandru Ioan Cuza" University of Iași, Romania, Faculty of Economics and Business Administration, Department of Management, Marketing and Business Administration)

Abstract

The purpose of this paper is to identify and analyze factors that influence the users of the telecommunications smartphone services for increasing the usage of such services. The first approach adopted was to study the literature review related to the technology acceptance models and the second, to test the hypotheses by using SPSS regression analysis. The research was performed in three multinational companies operating in Romania, collecting data from 307 respondents via a web questionnaire survey between 11th - 24th of February 2013. Since many companies have been used in their business the new technology, it is important to link the users' motivations with the specific of telecommunications services, in order to improve, in the end, the job performance. The findings suggests that the users of smartphone services are very much influenced by practical reasons of getting access to the smartphone services, so that the telecommunications operators should consider the factors in the model to promote and increase the usage. In this paper the conclusions related to the reasons and direction that can make users to increase the usage of smartphone services are coming both, from multiple factor regression analysis, as well as from the analysis of the sample research profile.

Suggested Citation

  • Roman Cristina Teodora & Vasilache Silviu, 2013. "Factors And Reasons That Can Make Users To Increase The Usage Of Smartphone Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1625-1634, July.
    • Handle: RePEc:ora:journl:v:1:y:2013:i:1:p:1625-1634
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    More about this item

    Keywords

    high technology; smartphone services; technology acceptance model; national globalization; remote management;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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