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Ідентифікація Релевантних Чинників Розвитку Молокопереробних Підприємств Київської Області
[Identification of Relevant Factors of Dairy Enterprises of Kyiv Region]

Author

Listed:
  • Shymko Vlada

    (Kyiv National Economic University named after Vadym Hetman)

Abstract

У роботі здійснено аналіз маркетингового дослідження сучасного підприємства, охарактеризовано особливості зовнішнього та внутрішнього середовища. У статті подано опис дослідження маркетингового середовища підприємства на прикладі молокопереробних підприємств за допомогою анкетування. The paper analyses marketing research of a modern enterprise, outlines the main features of the external and internal environment. The article presents the description of research of marketing environment on the example of dairy enterprises, conducted through questionnaires.

Suggested Citation

  • Shymko Vlada, 2016. "Ідентифікація Релевантних Чинників Розвитку Молокопереробних Підприємств Київської Області [Identification of Relevant Factors of Dairy Enterprises of Kyiv Region]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(12(17)), pages 6.32-6.38, December.
    • Handle: RePEc:pos:journl:17-4
    DOI: 10.22178/pos.17-16
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    More about this item

    Keywords

    маркетинг; маркетингове середовище; анкета; анкетування; marketing; marketing environment; questionnaire; survey.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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