Customer driven marketing strategy of LIC international in Bahrain: a product specific study
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KeywordsService marketing; LIC international; insurance marketing; Seven Ps;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-09-22 (All new papers)
- NEP-ARA-2011-09-22 (MENA - Middle East & North Africa)
- NEP-IAS-2011-09-22 (Insurance Economics)
- NEP-MKT-2011-09-22 (Marketing)
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