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Eco-labels and product longevity: The case of whitefish in UK grocery retailing

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  • Sogn-Grundvåg, Geir
  • Asche, Frank
  • Zhang, Dengjun
  • Young, James A.

Abstract

In recent years, eco-labeling has become an increasingly used tool to signal sustainable sourcing of (sea-) food. While the literature has focused on price premiums associated with the labels, it is noted in this paper that eco-labels can also contribute to profitability by reducing cost, e.g. through longer product lifespans. Hence, eco-labels can be beneficial in a supply chain even without a price premium. This study applies duration analysis to explore whether two eco-labels (the MSC label of the Marine Stewardship Council and a line-caught label) influence product longevity of whitefish products in eight different grocery retailers in the UK. The results show that MSC labeled products have a 64.7% lower risk of being withdrawn from the shelves compared to non-MSC products, while products with the line-caught label have a 32.8% lower risk of being withdrawn than products without this label. The results also indicate that the influence of the eco-labels on product longevity vary considerably between the retailers.

Suggested Citation

  • Sogn-Grundvåg, Geir & Asche, Frank & Zhang, Dengjun & Young, James A., 2019. "Eco-labels and product longevity: The case of whitefish in UK grocery retailing," Food Policy, Elsevier, vol. 88(C).
  • Handle: RePEc:eee:jfpoli:v:88:y:2019:i:c:s0306919219305676
    DOI: 10.1016/j.foodpol.2019.101750
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    Citations

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    Cited by:

    1. Andersson, Anna & Hammarlund, Cecilia, 2023. "The effect of eco-certification on demand: The case of MSC-certified Norway lobster," Ecological Economics, Elsevier, vol. 204(PA).
    2. Fang, Yingkai & Asche, Frank, 2021. "Can U.S. import regulations reduce IUU fishing and improve production practices in aquaculture?," Ecological Economics, Elsevier, vol. 187(C).
    3. Yifan Xie & Yingkai Fang & Dengjun Zhang, 2022. "How Environmental Performance Affects Financial Performance in the Food Industry: A Global Outlook," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
    4. Bronnmann, Julia & Asche, Frank & Pettersen, Ingrid Kristine & Sogn-Grundvåg, Geir, 2023. "Certify or not? The effect of the MSC certification on the ex-vessel prices for Atlantic cod in Norway," Ecological Economics, Elsevier, vol. 212(C).
    5. Morone, Piergiuseppe & Caferra, Rocco & D'Adamo, Idiano & Falcone, Pasquale Marcello & Imbert, Enrica & Morone, Andrea, 2021. "Consumer willingness to pay for bio-based products: Do certifications matter?," International Journal of Production Economics, Elsevier, vol. 240(C).
    6. Asche, Frank & Bronnmann, Julia & Cojocaru, Andreea L., 2021. "The value of responsibly farmed fish: A hedonic price study of ASC-certified whitefish," Ecological Economics, Elsevier, vol. 188(C).

    More about this item

    Keywords

    Eco-labeling; MSC; Line-caught; Seafood; Duration analysis; Product survival;
    All these keywords.

    JEL classification:

    • C41 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Duration Analysis; Optimal Timing Strategies
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q22 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Fishery

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