IDEAS home Printed from https://ideas.repec.org/a/vrs/mosaro/v32y2019i2p207-229n9.html
   My bibliography  Save this article

The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations

Author

Listed:
  • Baruk Agnieszka Izabela

    (Lodz University of Technology, Faculty of Management and Production Engineering Department of Management Systems and Innovations, Institute of Innovation and Marketing)

  • Goliszek Anna

    (University of Life Sciences in Lublin, Department of Management and Marketing)

Abstract

The article has a theoretical and empirical character. Identifying the internal structure of reasons of lack of Polish young potential employees’ interest in universities as employers was the main goal of this paper. To prepare its theoretical part the method of cognitive-critical analysis of world literature on marketing and management was applied. The results of this analysis show that the aspects connected with the mentioned reasons have not been studied yet. The more the opinions about the way of perception of universities’ employees in the comparison of other organizations’ employees have not been taken into account in the analysis. So one can talk about the existence of a cognitive gap and an empirical gap in this scope. Striving to reduce these gaps the empirical studies were conducted. The research covered representatives of Polish young potential employees. Gathered primary data were statistically analysed applying the following research methods and tests: exploratory factor analysis and Kruskal-Wallis test. The results of these analyses show that the opinions on relative perception of universities’ employees decide about differences in the structure of reasons of lack of interest in universities as employers. But the mentioned opinions are the element differentiating in a statistically significant way only one reason.

Suggested Citation

  • Baruk Agnieszka Izabela & Goliszek Anna, 2019. "The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations," Marketing of Scientific and Research Organizations, Sciendo, vol. 32(2), pages 207-229, June.
    • Handle: RePEc:vrs:mosaro:v:32:y:2019:i:2:p:207-229:n:9
    DOI: 10.2478/minib-2019-0036
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/minib-2019-0036
    Download Restriction: no
    File URL: https://libkey.io/10.2478/minib-2019-0036?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hsieh, Nien-hê, 2015. "The Social Contract Model of Corporate Purpose and Responsibility," Business Ethics Quarterly, Cambridge University Press, vol. 25(4), pages 433-460, October.
    2. Ewa Ziemba & Monika Eisenbardt, 2015. "Examining Prosumers’ Participation In Business Processes," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(1), pages 219-229, DEcember.
    3. Mukesh K. Biswas & Damodar Suar, 2016. "Antecedents and Consequences of Employer Branding," Journal of Business Ethics, Springer, vol. 136(1), pages 57-72, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Agnieszka Izabela Baruk & Mateusz Grzesiak, 2020. "Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
    2. Mohammad Ta'Amnha, 2020. "Institutionalizing the Employer Brand in Entrepreneurial Enterprises," International Journal of Economics and Financial Issues, Econjournals, vol. 10(6), pages 183-193.
    3. Ådne Stenberg Vik & Bjørn Christian Nørbech & Debora Jeske, 2018. "Virtual Career Fairs: Perspectives from Norwegian Recruiters and Exhibitors," Future Internet, MDPI, vol. 10(2), pages 1-16, February.
    4. Kaenat Malik & Prof.Dr.Tariq Jalees, 2019. "The Mediating Role Of Employer Branding Between Employee Satisfaction And Talent Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 75-94.
    5. Dayana Jimenez & Isabel B. Franco & Tahlia Smith, 2021. "A Review of Corporate Purpose: An Approach to Actioning the Sustainable Development Goals (SDGs)," Sustainability, MDPI, vol. 13(7), pages 1-21, April.
    6. Hung-Yue Suen & Kuo-En Hung & Fan-Hsun Tseng, 2020. "Employer Ratings through Crowdsourcing on Social Media: An Examination of U.S. Fortune 500 Companies," Sustainability, MDPI, vol. 12(16), pages 1-15, August.
    7. Baruk Agnieszka Izabela & Goliszek Anna, 2018. "Typology of Young Potential Employees According to Reasons for their Aversion Towards the University as an Employer," Marketing of Scientific and Research Organizations, Sciendo, vol. 29(3), pages 111-132, September.
    8. Ridhya Goyal & Gurvinder Kaur, 2023. "Identifying the impact of employer branding in the retention of nurses: the mediating role of organizational culture and career development," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    9. Ievoli Corrado & Belliggiano Angelo & Marandola Danilo & Milone Pierluigi & Ventura Flaminia, 2019. "Information and Communication Infrastructures and New Business Models in Rural Areas: The Case of Molise Region in Italy," European Countryside, Sciendo, vol. 11(4), pages 475-496, December.
    10. Faraz Sadeghvaziri & Mohammad Azimi, 2022. "Employer brand identification: investigating the concept of employer brand identification in the military context," Journal of Business Economics, Springer, vol. 92(1), pages 1-26, January.
    11. Ecaterina CHIȚU, 2019. "Specificity Of Employer Branding In The Romanian Economy," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 89-94, December.
    12. Urša Golob & Klement Podnar, 2019. "Researching CSR and brands in the here and now: an integrative perspective," Journal of Brand Management, Palgrave Macmillan, vol. 26(1), pages 1-8, January.
    13. Faiz Ahamad & Gordhan K. Saini & I. M. Jawahar, 2023. "Interactive influence of work–life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions: two experiments," Asian Business & Management, Palgrave Macmillan, vol. 22(4), pages 1215-1242, September.
    14. Ana Nave & João Ferreira, 2019. "Corporate social responsibility strategies: Past research and future challenges," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 885-901, July.
    15. Kaenat Malik & Prof. Dr. Tariq Jalees, 2019. "The Mediating Role Of Employer Branding Between Employee Satisfaction And Talent Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 15-16.
    16. Maria Figueroa-Armijos & Brent B. Clark & Serge P. da Motta Veiga, 2023. "Ethical Perceptions of AI in Hiring and Organizational Trust: The Role of Performance Expectancy and Social Influence," Journal of Business Ethics, Springer, vol. 186(1), pages 179-197, August.
    17. Magdalena Kalinska-Kula & Iwona Staniec, 2021. "Employer Branding and Organizational Attractiveness: Current Employees’ Perspective," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 583-603.
    18. Carola Hillenbrand & Kevin Guy Money & Chris Brooks & Nicole Tovstiga, 2019. "Corporate Tax: What Do Stakeholders Expect?," Journal of Business Ethics, Springer, vol. 158(2), pages 403-426, August.
    19. Mullins Roisin & Dettmer Sandra & Eisenbardt Monika & Ziemba Ewa, 2020. "Comparing current and future knowledge sharing with enterprises by Poland- and UK-based prosumers," Journal of Economics and Management, Sciendo, vol. 41(3), pages 47-68, September.

    More about this item

    Keywords

    employee; potential employee; employer; university; perceiving; image;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mosaro:v:32:y:2019:i:2:p:207-229:n:9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.