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Investigating the Effect of the Perceived Value of Banking Services on the Key Indicators of Consumer Behavior

Author

Listed:
  • Khalili Nasr, Arash

    (Graduate School of Management and Economics, Sharif University of Technology)

  • Doosti, Shabnam

    (Management Faculty, Tehran University)

  • Ghaderi Kangavari, Sadegh

    (Management Faculty, Tehran University)

Abstract

This study aims to investigate the effect of perceived value of banking services on the key indicators of consumer behavior. The study population includes the customers of private banks in Tehran City. The data collection tool used in this study is a questionnaire the face validity of which was confirmed by

Suggested Citation

  • Khalili Nasr, Arash & Doosti, Shabnam & Ghaderi Kangavari, Sadegh, 2016. "Investigating the Effect of the Perceived Value of Banking Services on the Key Indicators of Consumer Behavior," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 11(3), pages 267-281, July.
    • Handle: RePEc:mbr:jmonec:v:11:y:2016:i:3:p:267-281
    as

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    References listed on IDEAS

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