Self-image congruence in consumer behavior
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- Mandy Loh & Maisarah Ahmad & Suhaila Abdul Kadir & Syed Shah Alam, 2015. "Influence Of Customer Values And Self-Image Congruity On Customer Behavior-Based Crm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 23-44, May.
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- Thomas, Veronica L. & Yeh, Marie & Jewell, Robert D., 2015. "Enhancing valuation: the impact of self-congruence with a brand on the endowment effect," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 58(C), pages 178-185.
- Kaufmann, Hans Ruediger & Petrovici, Dan Alex & Filho, Cid Gonçalves & Ayres, Adriano, 2016. "Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands," Journal of Business Research, Elsevier, vol. 69(12), pages 5735-5747.
- Allison Ford & Anne Marie MacKintosh & Linda Bauld & Crawford Moodie & Gerard Hastings, 2016. "Adolescents’ responses to the promotion and flavouring of e-cigarettes," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 61(2), pages 215-224, March.
- Naili Farida & Elia Ardyan, 2015. "Repeat Purchase Intention of Starbucks Consumers in Indonesia: A Green Brand Approach," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 189-202.
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- Han, Heesup & Kim, Yunhi & Kim, Chulwon & Ham, Sunny, 2015. "Medical hotels in the growing healthcare business industry: Impact of international travelers' perceived outcomes," Journal of Business Research, Elsevier, vol. 68(9), pages 1869-1877.
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More about this item
KeywordsSelf-image congruence; Cruise ship passenger experiences; Satisfaction; Intention to recommend;
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