Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands
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DOI: 10.1016/j.jbusres.2021.12.032
Note: View the original document on HAL open archive server: https://hal.science/hal-03518525
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This paper has been announced in the following NEP Reports:- NEP-IPR-2024-02-19 (Intellectual Property Rights)
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