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Nathalie Fleck

Personal Details

First Name:Nathalie
Middle Name:
Last Name:Fleck
Suffix:
RePEc Short-ID:pfl77
[This author has chosen not to make the email address public]

Affiliation

Groupe d'Analyse des Itinéraires et Niveaux Salariaux (GAINS)
Faculté des Sciences Économiques et du Droit
Université du Maine

Le Mans, France
http://www.univ-lemans.fr:80/ecodroit/gains/
RePEc:edi:gamaifr (more details at EDIRC)

Research output

as
Jump to: Working papers

Working papers

  1. Géraldine Michel & Carlos Torelli & Nathalie Fleck & Benoit Hubert, 2022. "Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands," Post-Print hal-03518525, HAL.
  2. Jonathan Dezecot & Nathalie Fleck-Dousteyssier, 2021. "Perceptions, freins et motivations des consommateurs à l’égard des artisans des métiers de bouche," Post-Print halshs-03467779, HAL.
  3. Ali Ghasemi Baghabrishami & Nathalie Fleck-Dousteyssier & Hélène Yildiz, 2021. "Luxury on thin ice with social media: understanding consumers’ perception from online vs offline communication," Post-Print hal-03556294, HAL.
  4. Didier Louis & Cindy Lombart & Nathalie Fleck, 2021. "Comparison of the impact of a retailer's CSR actions on its relationship with its clients [Comparaison de l’impact de différentes actions RSE d’une enseigne sur sa relation avec ses consommateurs]," Post-Print hal-03269703, HAL.
  5. Ali Ghasemi Baghabrishami & Nathalie Fleck-Dousteyssier & Hélène Yildiz, 2021. "An exploratory study on how social media communication of luxury brands influence consumers’ perception depending on the source," Post-Print hal-03556300, HAL.
  6. Jonathan Dezecot & Nathalie Fleck, 2020. "When food artisan develops his business : impact on perceptions and reactions of consumers [Quand l'artisan des métiers de bouche développe son activité : quels effets sur les perceptions et réacti," Post-Print halshs-02952924, HAL.
  7. Yen Le Thi Hai & Nathalie Fleck, 2020. "The not-yet-solved CSR puzzle in emerging countries: Exploring Vietnamese consumers’ perception in food sector," Post-Print hal-02954512, HAL.
  8. Ali Ghasemi Baghabrishami & Nathalie Fleck-Dousteyssier & Hélène Yildiz, 2020. "Closely distant: how luxury brand-consumer engagement on social media influences consumer perception and loyalty," Post-Print hal-03556310, HAL.
  9. Ali Ghasemi Baghabrishami & Nathalie Fleck & Hélène Yildiz, 2020. "Du prestige au ‘masstige’ : comment la distance psychologique influence la fidélité et la désirabilité des marques de luxe en ligne," Post-Print hal-02954494, HAL.
  10. Jonathan Dezecot & Nathalie Fleck, 2020. "Quand l’artisan des métiers de bouche développe son activité: Quels effets sur les perceptions et réactions du consommateur ?," Post-Print hal-02954482, HAL.
  11. Valérie Zeitoun & Géraldine Michel & Nathalie Fleck, 2020. "When brands use CEOs and employees as spokespersons," Post-Print hal-02494608, HAL.
  12. Pascale Patat-Dubouis & Nathalie Fleck, 2020. "Alliances accidentelles de marques : concept, enjeux et point de vue managérial," Post-Print hal-02954488, HAL.
  13. Nathalie Fleck & Laure Ambroise, 2019. "Les pratiques des marques face au consommateur augmenté," Post-Print hal-02292020, HAL.
  14. Jonathan Dezecot & Nathalie Fleck, 2019. "The Impact Of The Name Of An Artisanal Shop On The Consumer'S Reactions On The Artisan: The Role Of Personification And Perceived Marketing [L'Effet Du Nom D'Une Boutique Artisanale Sur Les Reactio," Post-Print halshs-02952957, HAL.
  15. Ali Ghasemi & Hélène Yildiz & Nathalie Fleck-Dousteyssier, 2019. "La communication des marques de luxe sur les médias sociaux," Post-Print hal-02505101, HAL.
  16. Amélie Lachat & Nathalie Fleck & Emmanuelle Le Nagard, 2019. "Does an enhanced technical quality of image lead to a better perceived viewer experience? The case of UHD TV," Post-Print hal-02292259, HAL.
  17. Nathalie Fleck & Laure Ambroise, 2019. "Brand Practices Faced with Augmented Consumers," Post-Print hal-02292016, HAL.
  18. Laure Ambroise & Nathalie Fleck & Clarinda Lefebvre, 2019. "La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs," Post-Print hal-02291710, HAL.
  19. Jonathan Dezecot & Nathalie Fleck, 2019. "L’effet du nom d’une boutique artisanale sur les réactions du consommateur à l’égard de l’artisan : le rôle de la personnification et de efforts marketing perçus," Post-Print hal-02954528, HAL.
  20. Hélène Yildiz & Nathalie Fleck-Dousteyssier, 2018. "Modèle théorique explicatif et intégratif de la consommation frontalière : regards croisés entre géographie et gestion, Commerce du futur, futurs du commerce," Post-Print hal-02505120, HAL.
  21. Nathalie Fleck-Dousteyssier & Hélène Yildiz, 2018. "Comprendre le visage polymorphe du consommateur transfrontalier : un modèle théorique intégrateur," Post-Print hal-02505124, HAL.
  22. Laure Ambroise & Nathalie Fleck & C., Mathews, 2018. "La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs? 92 (sept.-déc.), 31-51," Post-Print hal-02128202, HAL.
  23. Caroline Ardelet & Nathalie Fleck-Dousteyssier & Julien Grobert, 2017. "Parfum d'ambiance : quel impact sur la propreté, la sécurité et la satisfaction dans les gares ?," Post-Print hal-01738999, HAL.
  24. Nathalie Fleck & Virginie Maille & Priya Raghubir, 2017. "What a Strange Bottle! Effects of Perceived Congruence of a Package Design," Post-Print hal-02292122, HAL.
  25. Jonathan Dezecot & Nathalie Fleck, 2017. "D'artisan traditionnel à marque artisan : quelle perception de l'artisan par le consommateur ?," Post-Print halshs-02952967, HAL.
  26. Charles Bal & Nathalie Fleck, 2016. "Connected Stadium: A Pillar for Football Clubs’ Marketing Development?," Post-Print hal-02292206, HAL.
  27. Jonathan Dezecot & Nathalie Fleck, 2016. "The Concept Of Artisan-Brand: Exploration Of The Characteristics And Consumers’ Motivations [Le Concept De Marque-Artisan : Exploration Des Caracteristiques Et Des Motivations Des Consommateurs]," Post-Print halshs-02952979, HAL.
  28. Stéphanie Verfay-Bertaud & Nathalie Fleck & Isabelle Prim-Allaz, 2016. "Une comparaison entre banques privées et banques coopératives et leur impact sur les réactions des consommateurs: le rôle médiateur de la confiance," Post-Print hal-02955481, HAL.
  29. Jonathan Dezecot & Nathalie Fleck, 2016. "Le concept de Marque-Artisan : exploration de ses caractéristiques et des motivations des consommateurs à son égard," Post-Print hal-02954549, HAL.
  30. Stéphanie Verfay-Bertaud & Nathalie Fleck & Isabelle Prim-Allaz, 2016. "The impact of the type of bank on customers’ reactions to their bank: The mediating role of trust," Post-Print hal-02954542, HAL.
  31. Jonathan Dezecot & Nathalie Fleck, 2016. "An exploration of the perception of brand management and marketing in craftmanship," Post-Print hal-02954544, HAL.
  32. Jonathan Dézécot & Nathalie Fleck, 2016. "An Exploration Of The Perception Of Brand Management And Marketing In Craftsmanship: Structured Abstract," Post-Print halshs-02952987, HAL.
  33. Nathalie Fleck, 2015. "Edward Hopper, entre réalisme et critique de la société de consommation," Post-Print hal-02292188, HAL.
  34. Nathalie Fleck, 2015. "Andy Warhol, sublimation et critique de la société de consommation," Post-Print hal-02292195, HAL.
  35. Nathalie Fleck & Virginie Maille, 2015. "Challenge your customer! When atypical package designs make meaning," Post-Print hal-02954554, HAL.
  36. Nathalie Fleck, 2015. "Banksy, l’art de la revendication," Post-Print hal-02292180, HAL.
  37. Nathalie Fleck & Géraldine Michel & Hubert Gatignon, 2014. "The Dual Process of Co-branded New Products: Why Fit is Not All That Matters," Post-Print hal-02954567, HAL.
  38. Nathalie Fleck & Géraldine Michel & Valérie Zeitoun, 2014. "Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising," Post-Print halshs-01897868, HAL.
  39. Géraldine Michel & Nathalie Fleck, 2013. "Les stratégies de développement de la marque," Post-Print hal-02051669, HAL.
  40. Nathalie Fleck & Géraldine Michel & Sophie Rieunier, 2013. "Les modes d'expression de la marque," Post-Print hal-02051676, HAL.
  41. Nathalie Fleck & Michaël Korchia & Isabelle Le Roy, 2012. "Celebrities in Advertising: Looking for Congruence or Likability?," Post-Print hal-02291867, HAL.
  42. Nathalie Fleck & Géraldine Michel, 2012. "Co-branding success: a subtle balance between perceived credibility and novelty influenced by brand relevancy and expectancy," Post-Print hal-02954574, HAL.
  43. Nathalie Fleck & Virginie Maille & Priya Raghubir, 2011. "What a strange bottle! Effects of perceived congruence of a packaging design," Post-Print hal-02954584, HAL.
  44. Virginie Maille & Nathalie Fleck, 2011. "Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure," Post-Print hal-02291857, HAL.
  45. Virginie Maille & Nathalie Fleck, 2011. "Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure," Post-Print hal-02055298, HAL.
  46. Nathalie Fleck & Virginie Maille & Priya Raghubir, 2011. "Drôle de bouteille! Les effets de la congruence perçue d’un packaging," Post-Print halshs-02955464, HAL.
  47. Nathalie Fleck & Michaël Korchia, 2010. "Choisir une célébrité pour une publicité : le cœur ou la raison ?," Post-Print hal-02955470, HAL.
  48. Pascale Quester & Nathalie Fleck, 2010. "Club Med: coping with corporate brand evolution," Post-Print hal-02291875, HAL.
  49. Nathalie Fleck & Virginie Maille, 2010. "Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research," Post-Print hal-02291860, HAL.
  50. Nathalie Fleck & Géraldine Michel, 2010. "How could the congruence model explain co-branding effectiveness," Post-Print hal-02955469, HAL.
  51. Nathalie Fleck & Virginie Maille, 2010. "Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche," Post-Print hal-02055271, HAL.
  52. Kevin Lane Keller & Nathalie Fleck & Isabelle Fontaine, 2009. "Management stratégique de la marque," Post-Print hal-02292235, HAL.
  53. Nathalie Fleck & Michaël Korchia, 2009. "Celebrities in advertising: looking for congruence or for likability?," Post-Print hal-02955472, HAL.
  54. Nathalie Fleck & Lydiane Nabec, 2009. "L’enseigne : un capital pour le distributeur ?," Post-Print hal-02955473, HAL.
  55. Nathalie Fleck & Pascale Quester, 2008. "Les réactions d’une communauté de marque face à l’évolution de cette marque : une étude exploratoire du Club Med," Post-Print hal-02955475, HAL.
  56. Nathalie Fleck-Dousteyssier, 2007. "Le parrainage : d’une intuition à une stratégie de communication," Post-Print halshs-02914768, HAL.
  57. Nathalie Fleck, 2007. "Sponsorship: from intuitive to strategic communication [Le parrainage: d'une intuition à une stratégie de communication]," Post-Print hal-02334544, HAL.
  58. Nathalie Fleck & Pascale Quester, 2007. "Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship," Post-Print hal-02291877, HAL.
  59. Nathalie Fleck & Michaël Korchia, 2006. "Les célébrités dans la publicité : le rôle de la congruence," Post-Print hal-02955477, HAL.
  60. Nathalie Fleck-Dousteyssier & Elyette Roux & Denis Darpy, 2006. "La congruence dans le parrainage : définition, rôle et mesure," Post-Print hal-01518919, HAL.
  61. Nathalie Fleck & Michaël Korchia, 2006. "Celebrities in advertising: the role of congruency," Post-Print hal-02955476, HAL.
  62. Nathalie Fleck, 2004. "Une application des modèles de traitement de l’information au parrainage : le rôle de la congruence," Post-Print hal-02955483, HAL.
  63. Nathalie Fleck, 2003. "Effets du parrainage sur l’image de marque : le rôle de la congruence," Post-Print hal-02955484, HAL.
  64. Nathalie Fleck & Xavier Delanglade & Elyette Roux & Michaël Korchia, 2000. "The Internet Driving Forces and Barriers of Managers within French Companies," Post-Print hal-02955478, HAL.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Valérie Zeitoun & Géraldine Michel & Nathalie Fleck, 2020. "When brands use CEOs and employees as spokespersons," Post-Print hal-02494608, HAL.

    Cited by:

    1. Nor Hasliza Md Saad & Zulnaidi Yaacob, 2021. "Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group," SAGE Open, , vol. 11(3), pages 21582440211, July.

  2. Nathalie Fleck & Géraldine Michel & Hubert Gatignon, 2014. "The Dual Process of Co-branded New Products: Why Fit is Not All That Matters," Post-Print hal-02954567, HAL.

    Cited by:

    1. Sylvain Sénéchal & Laurent Georges & Jean Pernin, 2014. "Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product," Journal of Business Ethics, Springer, vol. 124(3), pages 365-381, October.
    2. Mark ANDERSON & Peter MARTINS DA SILVA, 2015. "Evaluations of Co-Brands: A Two-Country Comparison," Expert Journal of Marketing, Sprint Investify, vol. 3(2), pages 51-61.

  3. Nathalie Fleck & Géraldine Michel & Valérie Zeitoun, 2014. "Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising," Post-Print halshs-01897868, HAL.

    Cited by:

    1. Muela-Molina, Clara & Perelló-Oliver, Salvador & García-Arranz, Ana, 2020. "Endorsers’ presence in regulation and endorsements in dietary supplements’ advertising on Spanish radio," Health Policy, Elsevier, vol. 124(8), pages 902-908.
    2. Carol L. Esmark & Stephanie M. Noble, 2018. "Retail space invaders: when employees’ invasion of customer space increases purchase intentions," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 477-496, May.
    3. Sharma, Monika & Rahman, Zillur, 2022. "Anthropomorphic brand management: An integrated review and research agenda," Journal of Business Research, Elsevier, vol. 149(C), pages 463-475.
    4. Ramendra Pratap Singh & Neelotpaul Banerjee, 2018. "A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility," Global Business Review, International Management Institute, vol. 19(2), pages 494-509, April.
    5. Elgaaied-Gambier, Leila & Monnot, Elisa & Reniou, Fanny, 2018. "Using descriptive norm appeals effectively to promote green behavior," Journal of Business Research, Elsevier, vol. 82(C), pages 179-191.
    6. Alicia Kulczynski & Stacey Brennan & Jasmina Ilicic, 2021. "A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 221-239, March.
    7. Nor Hasliza Md Saad & Zulnaidi Yaacob, 2021. "Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group," SAGE Open, , vol. 11(3), pages 21582440211, July.
    8. Clément Levallois & Morgane Marchand & Tiago Mata & André Panisson, 2016. "Twitter for Research, Handbook 2015-2016," Post-Print hal-01892824, HAL.
    9. Jasmina Ilicic & Stacey M Baxter & Alicia Kulczynski, 2016. "The impact of age on consumer attachment to celebrities and endorsed brand attachment," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 273-288, May.
    10. Chu, Kyounghee & Lee, Do-Hee & Kim, Ji Yoon, 2019. "The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification," Journal of Business Research, Elsevier, vol. 99(C), pages 472-480.

  4. Nathalie Fleck & Michaël Korchia & Isabelle Le Roy, 2012. "Celebrities in Advertising: Looking for Congruence or Likability?," Post-Print hal-02291867, HAL.

    Cited by:

    1. Xu, Zhen & Islam, Tahir & Liang, Xiaobei & Akhtar, Naeem & Shahzad, Mohsin, 2021. "‘I'm like you, and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    2. Belanche, Daniel & Flavián, Carlos & Pérez-Rueda, Alfredo, 2017. "Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 75-88.
    3. Kim, Do Yuon & Kim, Hye-Young, 2021. "Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure," Journal of Business Research, Elsevier, vol. 130(C), pages 405-415.
    4. Ramendra Pratap Singh & Neelotpaul Banerjee, 2018. "Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention," Global Business Review, International Management Institute, vol. 19(6), pages 1622-1639, December.
    5. Campbell, Colin & Farrell, Justine Rapp, 2020. "More than meets the eye: The functional components underlying influencer marketing," Business Horizons, Elsevier, vol. 63(4), pages 469-479.
    6. Souheila Kaabachi & Mohamed Karim Kefi & Monyédodo Régis Kpossa & Ahmed Anis Charfi, 2021. "Celebrity Endorsement vs Influencer Endorsement for Financial Brands: What does Gen-Z think?," Post-Print hal-03767446, HAL.
    7. . Abhishek & Arvind Sahay, 2013. "Role of Culture in Celebrity Endorsement: Brand Endorsement by Celebrities in Indian Context-A Review, Synthesis and Research Propositions," Working Papers id:5432, eSocialSciences.
    8. Albert, Noël & Ambroise, Laure & Valette-Florence, Pierre, 2017. "Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?," Journal of Business Research, Elsevier, vol. 81(C), pages 96-106.
    9. Xuhui Wang & Asad Hassan Butt & Qilin Zhang & Nouman Shafique & Hassan Ahmad, 2021. "“Celebrity Avatar†Feasting on In-Game Items: A Gamers’ Play Arena," SAGE Open, , vol. 11(2), pages 21582440211, May.
    10. Abdullah Malik & Bushan D. Sudhakar & Dhruv Shankar Dutta, 2018. "Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image," IIM Kozhikode Society & Management Review, , vol. 7(1), pages 75-87, January.
    11. Regina Burnasheva & Yong Gu Suh, 2021. "The Impact of Celebrity Endorsement on Brand Loyalty: Mediating and Moderating Mechanisms," International Business Research, Canadian Center of Science and Education, vol. 14(2), pages 1-29, February.
    12. Chang Joseph W., 2017. "Moral character effects in endorser perception," Management & Marketing, Sciendo, vol. 12(2), pages 171-188, June.
    13. Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M., 2019. "Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 5-17, December.
    14. Abhishek & Sahay, Arvind, 2013. "Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context," IIMA Working Papers WP2013-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    15. Yin, Cheng-Yue & Poon, Patrick & Su, Jing-Lei, 2017. "Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products," Tourism Management, Elsevier, vol. 61(C), pages 263-274.
    16. Amir Hossein Salimi & Amir Noori & Hossein Bonakdari & Jafar Masoompour Samakosh & Ehsan Sharifi & Mohammadreza Hassanvand & Baharam Gharabaghi & Mehdi Agharazi, 2020. "Exploring the Role of Advertising Types on Improving the Water Consumption Behavior: An Application of Integrated Fuzzy AHP and Fuzzy VIKOR Method," Sustainability, MDPI, vol. 12(3), pages 1-33, February.
    17. V. U. Vinitha & Deepak S. Kumar & Keyoor Purani, 2021. "Biomorphic visual identity of a brand and its effects: a holistic perspective," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 272-290, May.
    18. Moldovan Răzvan A. & Ciornea Raluca, 2019. "The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 18-34, December.
    19. Mahdavi Mehdi & Barbosa Belem & Oliveira Zaíla & Chkoniya Valentina, 2019. "Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase," Management & Marketing, Sciendo, vol. 14(3), pages 304-317, September.
    20. Johannes Knoll & Jörg Matthes, 2017. "The effectiveness of celebrity endorsements: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 55-75, January.
    21. Maria Teresa Cuomo & Pantea Foroudi & Debora Tortora & Shahzeb Hussain & T.C. Melewar, 2019. "Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption," Sustainability, MDPI, vol. 11(23), pages 1-21, November.
    22. Ullah, Subhan & Attah-Boakye, Rexford & Adams, Kweku & Zaefarian, Ghasem, 2022. "Assessing the influence of celebrity and government endorsements on bitcoin’s price volatility," Journal of Business Research, Elsevier, vol. 145(C), pages 228-239.
    23. Marzia Ingrassia & Claudio Bellia & Chiara Giurdanella & Pietro Columba & Stefania Chironi, 2022. "Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector," JOItmC, MDPI, vol. 8(1), pages 1-29, March.

  5. Virginie Maille & Nathalie Fleck, 2011. "Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure," Post-Print hal-02291857, HAL.

    Cited by:

    1. Guitart, Ivan A. & Hervet, Guillaume, 2017. "The impact of contextual television ads on online conversions: An application in the insurance industry," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 480-498.
    2. Joonhyeong Joseph Kim & Insin Kim, 2018. "Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines," Sustainability, MDPI, vol. 10(7), pages 1-20, July.

  6. Virginie Maille & Nathalie Fleck, 2011. "Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure," Post-Print hal-02055298, HAL.

    Cited by:

    1. Laurent Busca & Julien Grobert & Cyrielle Vellera, 2021. "Effect of congruent scent diffusion on individual creative fluidity: Mental imagery instruction and iconic stimulus as possible moderators," Post-Print hal-03256558, HAL.
    2. Ivan Dufeu & Jean-Marc Ferrandi & Patrick Gabriel & Marine Le Gall-Ely, 2014. "Socio-environmental multi-labelling and consumer willingness to pay [Multi-labellisation socio-environnementale et consentement à payer du consommateur]," Post-Print hal-02794529, HAL.
    3. Gaëlle Pantin-Sohier & Caroline Lancelot Miltgen, 2012. "L'impact des stimuli informationnels d'un nouveau produit alimentaire sur les réactions affectives et cognitives du consommateur," Post-Print hal-01117036, HAL.
    4. Christophe Bezes & Maria Mercanti-Guérin, 2017. "Similarity in marketing: Scope, measurement, and fields of application [La similarité en marketing : périmètre, mesure et champs d'application]," Post-Print hal-02086666, HAL.
    5. Racat, Margot & Capelli, Sonia & Lichy, Jessica, 2021. "New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention," Technological Forecasting and Social Change, Elsevier, vol. 170(C).

  7. Nathalie Fleck & Virginie Maille, 2010. "Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research," Post-Print hal-02291860, HAL.

    Cited by:

    1. . Abhishek & Arvind Sahay, 2013. "Role of Culture in Celebrity Endorsement: Brand Endorsement by Celebrities in Indian Context-A Review, Synthesis and Research Propositions," Working Papers id:5432, eSocialSciences.
    2. Abhishek & Sahay, Arvind, 2013. "Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context," IIMA Working Papers WP2013-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    3. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    4. Suzanne Billot & Gaelle Pantin-Sohier & Romain Sohier & Alice Sohier, 2021. "Does The Rap Wear Dior? The Impact Of Rap Endorsers On Luxury Brand Personality," Post-Print hal-03632422, HAL.
    5. Lee, Michael S.W. & Septianto, Felix & Frethey-Bentham, Catherine & Gao, Esther, 2020. "Condoms and bananas: Shock advertising explained through congruence theory," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).

  8. Nathalie Fleck & Virginie Maille, 2010. "Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche," Post-Print hal-02055271, HAL.

    Cited by:

    1. Sylvain Sénéchal & Laurent Georges & Jean Pernin, 2014. "Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product," Journal of Business Ethics, Springer, vol. 124(3), pages 365-381, October.
    2. Jean-François Toti & Oliviane Brodin, 2020. "Les effets du détournement publicitaire à caractère militant sur la marque détournée," Post-Print hal-03349475, HAL.
    3. Ivan Dufeu & Jean-Marc Ferrandi & Patrick Gabriel & Marine Le Gall-Ely, 2014. "Socio-environmental multi-labelling and consumer willingness to pay [Multi-labellisation socio-environnementale et consentement à payer du consommateur]," Post-Print hal-02794529, HAL.
    4. Gaëlle Pantin-Sohier & Caroline Lancelot Miltgen, 2012. "L'impact des stimuli informationnels d'un nouveau produit alimentaire sur les réactions affectives et cognitives du consommateur," Post-Print hal-01117036, HAL.

  9. Kevin Lane Keller & Nathalie Fleck & Isabelle Fontaine, 2009. "Management stratégique de la marque," Post-Print hal-02292235, HAL.

    Cited by:

    1. Fabienne Chameroy & Jean-Louis Chandon, 2011. "Are All Labels Ethical? [Les labels sont-ils tous éthiques ?]," Post-Print hal-02092068, HAL.
    2. Ghiuta Ovidiu-Aurel, 2015. "The Value Of A Personal Brand In The Elections. The Quantitative Analysis For Election Laws Applied In Local Elections In Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 85-91, January.

  10. Nathalie Fleck & Lydiane Nabec, 2009. "L’enseigne : un capital pour le distributeur ?," Post-Print hal-02955473, HAL.

    Cited by:

    1. Irene Gil Saura & Gloria Berenguer-Contrí & María Eugenia Ruiz Molina & Géraldine Michel, 2017. "Customer segmentation based on store equity: What explains customer store preference?," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 546-561, November.

  11. Nathalie Fleck & Pascale Quester, 2007. "Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship," Post-Print hal-02291877, HAL.

    Cited by:

    1. Daniel Martínez Cevallos & Mario Alguacil & Ferran Calabuig Moreno, 2020. "Influence of Brand Image of a Sports Event on the Recommendation of Its Participants," Sustainability, MDPI, vol. 12(12), pages 1-13, June.
    2. Nida Tafheem & Hatem El-Gohary & Rana Sobh, 2022. "Social Media User-Influencer Congruity: An Analysis of Social Media Platforms Parasocial Relationships," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 13(1), pages 1-26, January.
    3. Zarei, Shadi & Samavatiyan, Hossein & Akhoondi, Fereshteh, 2018. "How Persuasion Knowledge Creates Differences in the Role of Self and Functional Congruity on Predicting Customers’ Attitude and Behavioral Intention," 58th Annual Conference, Kiel, Germany, September 12-14, 2018 275860, German Association of Agricultural Economists (GEWISOLA).
    4. Chien, P. Monica & Cornwell, T. Bettina & Pappu, Ravi, 2011. "Sponsorship portfolio as a brand-image creation strategy," Journal of Business Research, Elsevier, vol. 64(2), pages 142-149, February.
    5. . Abhishek & Arvind Sahay, 2013. "Role of Culture in Celebrity Endorsement: Brand Endorsement by Celebrities in Indian Context-A Review, Synthesis and Research Propositions," Working Papers id:5432, eSocialSciences.
    6. Wiegand, Elena & Wagner, Aiko, 2016. "Steinbrück und die SPD – der Effekt des TV-Duells auf Wahrnehmung von Kongruenz, Kandidatenpräferenz und Wahlabsicht [Steinbrück and the SPD – the effect of the TV debate on the perception of congr," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 136-155.
    7. Jensen, Jonathan A. & Bettina Cornwell, T., 2021. "Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport," Journal of Business Research, Elsevier, vol. 124(C), pages 790-799.
    8. Zdravkovic, Srdan & Magnusson, Peter & Stanley, Sarah M., 2010. "Dimensions of fit between a brand and a social cause and their influence on attitudes," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 151-160.
    9. Namhyun Um, 2022. "Impact of Parasocial Interaction, Perceived Ad Message Authenticity, and Match-Up between Brand and Celebrity in Evaluation of Instagram Celebrity-Based Brand Endorsement," Sustainability, MDPI, vol. 14(5), pages 1-9, March.
    10. Odile Chanut & Dominique Mg Bonet Fernandez, 2013. "Parrainage sportif des banques françaises : Une approche par la congruence," Post-Print hal-01767019, HAL.
    11. Christophe Bezes, 2010. "Tout ce qui est congruent, est-il similaire ? Propositions de définition du concept de congruence en marketing," Post-Print hal-00573441, HAL.
    12. Anil Gupta & Anish Yousaf Naik & Neelika Arora, 2013. "Mapping Sponsorship-linked Marketing in Indian Premier League," IIM Kozhikode Society & Management Review, , vol. 2(1), pages 61-72, January.
    13. Macdougall, Hannah K. & Nguyen, Sheila N. & Karg, Adam J., 2014. "‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship," Sport Management Review, Elsevier, vol. 17(1), pages 78-89.
    14. Abhishek & Sahay, Arvind, 2013. "Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context," IIMA Working Papers WP2013-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    15. Mazodier, Marc & Quester, Pascale, 2014. "The role of sponsorship fit for changing brand affect: A latent growth modeling approach," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 16-29.
    16. Uhrich, Sebastian & Koenigstorfer, Joerg & Groeppel-Klein, Andrea, 2014. "Leveraging sponsorship with corporate social responsibility," Journal of Business Research, Elsevier, vol. 67(9), pages 2023-2029.
    17. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    18. Jean-Louis Pernin & Andréas Eriksson, 2016. "The compared assessment of two fair trade innovations: what contribution of the Perceived Value in co-branding models? [Evaluation comparée de deux innovations dans le commerce équitable : quel app," Post-Print hal-03540166, HAL.
    19. Halkias, Georgios & Micevski, Milena & Diamantopoulos, Adamantios & Milchram, Christine, 2017. "Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity," Journal of Business Research, Elsevier, vol. 80(C), pages 210-217.
    20. Carrillat, François A. & d’Astous, Alain & Davoine, Victor, 2013. "The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America," Australasian marketing journal, Elsevier, vol. 21(4), pages 264-270.
    21. Àngela Elisa Aguiló-Lemoine & Francisco Rejón-Guardia & María Antonia García-Sastre, 2020. "Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach," Sustainability, MDPI, vol. 12(19), pages 1-17, October.
    22. Nilesh Arora & Sanjeev Prashar & Chandan Parsad & Sai Vijay Tata, 2019. "Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(3), pages 179-195, September.

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 2 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-AGR: Agricultural Economics (1) 2020-11-09
  2. NEP-MKT: Marketing (1) 2020-11-09

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