Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group
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DOI: 10.1177/21582440211030274
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- Akbari, Morteza & Foroudi, Pantea & Zaman Fashami, Rahime & Mahavarpour, Nasrin & Khodayari, Maryam, 2022. "Let us talk about something: The evolution of e-WOM from the past to the future," Journal of Business Research, Elsevier, vol. 149(C), pages 663-689.
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Keywords
CEO; personal brand; Instagram; fashion; Honeycomb framework; user engagement; Vivy Yusof;All these keywords.
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