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Twitter for Research, Handbook 2015-2016

Author

Listed:
  • Clément Levallois

    (emlyon business school)

  • Morgane Marchand
  • Tiago Mata
  • André Panisson

Abstract

Twitter: how is it used by academics to advance science in different research fields? This handbook published by EMLYON Press gathers recent studies where data collected from Twitter helped explore fascinating questions in linguistics, marketing, urban studies and beyond. It comprises 13 chapters written by an international group of academics who participated in the conference "Twitter for Research" organized by EMLYON Business School in Lyon, France in April 2015.

Suggested Citation

  • Clément Levallois & Morgane Marchand & Tiago Mata & André Panisson, 2016. "Twitter for Research, Handbook 2015-2016," Post-Print hal-01892824, HAL.
    • Handle: RePEc:hal:journl:hal-01892824
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-01892824
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    File URL: https://hal.archives-ouvertes.fr/hal-01892824/document
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    References listed on IDEAS

    as
    1. Avis, Mark, 2012. "Brand personality factor based models: A critical review," Australasian marketing journal, Elsevier, vol. 20(1), pages 89-96.
    2. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 24(4), pages 343-373, March.
    3. Nathalie Fleck & Géraldine Michel & Valérie Zeitoun, 2014. "Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising," Post-Print halshs-01897868, HAL.
    4. de Vries, Lisette & Gensler, Sonja & Leeflang, Peter S.H., 2012. "Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 83-91.
    5. Gensler, Sonja & Völckner, Franziska & Liu-Thompkins, Yuping & Wiertz, Caroline, 2013. "Managing Brands in the Social Media Environment," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 242-256.
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