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Report NEP-MKT-2020-11-09
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Kai Hao Yang, 2020, "Selling Consumer Data for Profit: Optimal Market-Segmentation Design and its Consequences," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2258, Oct.
- Jonathan Dezecot & Nathalie Fleck, 2019, "The impact of the name of an artisanal shop on the consumer's reactions on the artisan: the role of personificatin and perceived marketing
[L'effet du nom d'une boutique artisanale sur les réaction," Post-Print, HAL, number halshs-02952957, May.