Parrainage sportif des banques françaises : Une approche par la congruence
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DOI: 10.3917/rimhe.006.0021
Note: View the original document on HAL open archive server: https://hal.science/hal-01767019
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- Odile CHANUT & Dominique BONET FERNANDEZ & François DURANT, 2014. "Parrainage sportif des banques françaises : Une approche par la congruence," Working Papers 2014-215, Department of Research, Ipag Business School.
References listed on IDEAS
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- T. Bettina Cornwell & Michael S. Humphreys & Angela M. Maguire & Clinton S. Weeks & Cassandra L. Tellegen, 2006. "Sponsorship-Linked Marketing: The Role of Articulation in Memory," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(3), pages 312-321, November.
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Keywords
Sponsoring; bank; sport; congruence; parrainage sportif; banque;All these keywords.
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