IDEAS home Printed from https://ideas.repec.org/a/zbw/espost/247644.html
   My bibliography  Save this article

Steinbrück und die SPD – der Effekt des TV-Duells auf Wahrnehmung von Kongruenz, Kandidatenpräferenz und Wahlabsicht
[Steinbrück and the SPD – the effect of the TV debate on the perception of congruency, candidate preference and vote choice]

Author

Listed:
  • Wiegand, Elena
  • Wagner, Aiko

Abstract

In dem Artikel wird der Einfluss des TV-Duells 2013 auf die Einschätzung einer Übereinstimmung von politischen Positionen der Kanzlerkandidaten mit deren Parteien untersucht und überprüft, welche Auswirkungen eine Bewertungsänderung für die Wahlentscheidung hat. Analysiert werden drei Hypothesen, wobei sich zeigt, dass das TV-Duell (1.) zu einem Anstieg in der Wahrnehmung Steinbrücks als Repräsentant seiner Partei führt, was (2.) wiederum für ihn positive Effekte auf die Kanzlerpräferenz mit sich brachte. Dies führte letztendlich (3.) auch zu einer gestiegenen Wahlwahrscheinlichkeit für die SPD. Damit kann der Einfluss des TV-Duells auf eine weitere Bewertungsdimension der Kandidatenorientierung und damit auf das Wahlergebnis nachgezeichnet werden.

Suggested Citation

  • Wiegand, Elena & Wagner, Aiko, 2016. "Steinbrück und die SPD – der Effekt des TV-Duells auf Wahrnehmung von Kongruenz, Kandidatenpräferenz und Wahlabsicht [Steinbrück and the SPD – the effect of the TV debate on the perception of congr," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 5(1), pages 136-155.
    • Handle: RePEc:zbw:espost:247644
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/247644/1/Full-text-article-Wiegand-et-al-Steinbrueck-und-die.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nathalie Fleck & Pascale Quester, 2007. "Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship," Post-Print hal-02291877, HAL.
    2. Lodge, Milton & McGraw, Kathleen M. & Conover, Pamela Johnston & Feldman, Stanley & Miller, Arthur H., 1991. "Where is the Schema? Critiques," American Political Science Review, Cambridge University Press, vol. 85(4), pages 1357-1380, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. . Abhishek & Arvind Sahay, 2013. "Role of Culture in Celebrity Endorsement: Brand Endorsement by Celebrities in Indian Context-A Review, Synthesis and Research Propositions," Working Papers id:5432, eSocialSciences.
    2. Christophe Bezes, 2010. "Tout ce qui est congruent, est-il similaire ? Propositions de définition du concept de congruence en marketing," Post-Print hal-00573441, HAL.
    3. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    4. Àngela Elisa Aguiló-Lemoine & Francisco Rejón-Guardia & María Antonia García-Sastre, 2020. "Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach," Sustainability, MDPI, vol. 12(19), pages 1-17, October.
    5. Daniel Martínez Cevallos & Mario Alguacil & Ferran Calabuig Moreno, 2020. "Influence of Brand Image of a Sports Event on the Recommendation of Its Participants," Sustainability, MDPI, vol. 12(12), pages 1-13, June.
    6. Namhyun Um, 2022. "Impact of Parasocial Interaction, Perceived Ad Message Authenticity, and Match-Up between Brand and Celebrity in Evaluation of Instagram Celebrity-Based Brand Endorsement," Sustainability, MDPI, vol. 14(5), pages 1-9, March.
    7. Odile Chanut & Dominique Mg Bonet Fernandez, 2013. "Parrainage sportif des banques françaises : Une approche par la congruence," Post-Print hal-01767019, HAL.
    8. Anil Gupta & Anish Yousaf Naik & Neelika Arora, 2013. "Mapping Sponsorship-linked Marketing in Indian Premier League," IIM Kozhikode Society & Management Review, , vol. 2(1), pages 61-72, January.
    9. Abhishek & Sahay, Arvind, 2013. "Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context," IIMA Working Papers WP2013-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    10. Jean-Louis Pernin & Andréas Eriksson, 2016. "The compared assessment of two fair trade innovations: what contribution of the Perceived Value in co-branding models? [Evaluation comparée de deux innovations dans le commerce équitable : quel app," Post-Print hal-03540166, HAL.
    11. Ashworth, John & Heyndels, Bruno, 2000. "A schema-theoretic approach to politicians' definitions of tax issues," Journal of Economic Psychology, Elsevier, vol. 21(1), pages 21-41, February.
    12. Nilesh Arora & Sanjeev Prashar & Chandan Parsad & Sai Vijay Tata, 2019. "Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(3), pages 179-195, September.
    13. Zarei, Shadi & Samavatiyan, Hossein & Akhoondi, Fereshteh, 2018. "How Persuasion Knowledge Creates Differences in the Role of Self and Functional Congruity on Predicting Customers’ Attitude and Behavioral Intention," 58th Annual Conference, Kiel, Germany, September 12-14, 2018 275860, German Association of Agricultural Economists (GEWISOLA).
    14. Jensen, Jonathan A. & Bettina Cornwell, T., 2021. "Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport," Journal of Business Research, Elsevier, vol. 124(C), pages 790-799.
    15. Zdravkovic, Srdan & Magnusson, Peter & Stanley, Sarah M., 2010. "Dimensions of fit between a brand and a social cause and their influence on attitudes," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 151-160.
    16. Uhrich, Sebastian & Koenigstorfer, Joerg & Groeppel-Klein, Andrea, 2014. "Leveraging sponsorship with corporate social responsibility," Journal of Business Research, Elsevier, vol. 67(9), pages 2023-2029.
    17. Halkias, Georgios & Micevski, Milena & Diamantopoulos, Adamantios & Milchram, Christine, 2017. "Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity," Journal of Business Research, Elsevier, vol. 80(C), pages 210-217.
    18. repec:dau:papers:123456789/4283 is not listed on IDEAS
    19. Ali Ahmed Abdelkader, 2022. "Lurk or De-Lurk?: The Role of Participation Type and Sport Fanaticism in Understanding the Link Between Brand Community Identification and Oppositional Brand Loyalty," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 13(1), pages 1-26, January.
    20. Chien, P. Monica & Cornwell, T. Bettina & Pappu, Ravi, 2011. "Sponsorship portfolio as a brand-image creation strategy," Journal of Business Research, Elsevier, vol. 64(2), pages 142-149, February.
    21. Macdougall, Hannah K. & Nguyen, Sheila N. & Karg, Adam J., 2014. "‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship," Sport Management Review, Elsevier, vol. 17(1), pages 78-89.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:espost:247644. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/zbwkide.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.