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Logistics and Marketing in Goods and Services Diversification Strategy

Author

Listed:
  • Yury N. Egorov

    (State University of the Ministry of Finance of the Russia, Moscow, Russia)

Abstract

The diversification strategy is viewed as an example of interaction of various management approaches. The article presents the principles of product grouping based on both logistics and marketing rules (including determination of the product life cycle). The synergy in the corporate economic services management through the logistics — marketing interaction is defined.

Suggested Citation

  • Yury N. Egorov, 2012. "Logistics and Marketing in Goods and Services Diversification Strategy," Finansovyj žhurnal — Financial Journal, Financial Research Institute, Moscow 125375, Russia, issue 2, pages 73-80, April.
    • Handle: RePEc:fru:finjrn:120208:p:73-80
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    More about this item

    Keywords

    logistics; marketing; diversification; range; market segments; sales portfolio;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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