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The Experience Of Teaching On The Student Team Consulting Process In The Institute Of Marketing At The State University Of Management (Sum)

Author

Listed:
  • Igor V. Semenov

    (Institut marketinga GUU)

Abstract

The article deals with the twenty-year experience of teaching marketing courses at the Institute of Marketing in the SUM with using of the student team consulting technique which has originally developed in the USA. At first the author specifies the importance and peculiarities of considering the marketing people as the company’s management consultants due to their professional ability to work in the cross-functional team. Then the list of successfully implemented SCT projects is provided for the explanation of their influence on educational results and tasks of developing new marketing courses. In conclusion the article suggests discussion questions and future investigations in this field.

Suggested Citation

  • Igor V. Semenov, 2019. "The Experience Of Teaching On The Student Team Consulting Process In The Institute Of Marketing At The State University Of Management (Sum)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_10_19
    as

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    File URL: http://www.marketing-mba.ru/article/v3_19/Semenov.pdf
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    Keywords

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    JEL classification:

    • A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate
    • D79 - Microeconomics - - Analysis of Collective Decision-Making - - - Other
    • I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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