Susceptibility and influence in social media word-of-mouth
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- Nosal, K., 2016. "Physician Group Practices and Technology Diffusion: Evidence from New Antidiabetic Drugs," Health, Econometrics and Data Group (HEDG) Working Papers 16/22, HEDG, c/o Department of Economics, University of York.
More about this item
KeywordsWord-of-Mouth; Peer Effects; Adoption; Social Networks; Video Games;
- D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-EXP-2015-02-11 (Experimental Economics)
- NEP-NET-2015-02-11 (Network Economics)
- NEP-SOC-2015-02-11 (Social Norms & Social Capital)
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