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Social activity and collective action for agricultural innovation: a case study of New Rural Reconstruction in China


  • Huanxiu GUO


  • Mary-Françoise RENARD

    () (Centre d'Etudes et de Recherches sur le Développement International(CERDI))


Since 2003, a grass-roots movement of New Rural Reconstruction (NRR) has emerged to promote sustainable agricultural development in China. The NRR is regarded as an alternative development model for its distinct initiative based on rural social and cultural reconstruction. To provide profound understanding about its social mechanism, we examine an original NRR case where organic farming is promoted by basketball game. With an in-depth rural household survey, we qualitatively study this case and derive hypothesis of social networking by basketball game. We then empirically test this hypothesis by identifying causal social network effect on organic farming development. Our identification stems from exploiting the endogeneity of social network formation and provides robust micro evidence for a large social multiplier effect on diffusion of organic farming. Also, our result highlights the role of women, education and labor in organic farming development. Based on the result, we conclude that social activities are cost-effective means of social networking, which is essential for diffusion of sustainable agricultural innovation in small village.

Suggested Citation

  • Huanxiu GUO & Mary-Françoise RENARD, 2013. "Social activity and collective action for agricultural innovation: a case study of New Rural Reconstruction in China," Working Papers 201306, CERDI.
  • Handle: RePEc:cdi:wpaper:1423

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    References listed on IDEAS

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    Cited by:

    1. Huanxiu Guo & Sébastien Marchand, 2013. "Is participatory social learning a performance driver for Chinese smallholder farmers?," Working Papers halshs-00878886, HAL.

    More about this item


    New rural reconstruction; Social network; Organic farming; China. D71; O33; Q55;

    JEL classification:

    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • D71 - Microeconomics - - Analysis of Collective Decision-Making - - - Social Choice; Clubs; Committees; Associations

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