IDEAS home Printed from
   My bibliography  Save this article

Health Value for Sustainable Development, a Real Challenge


  • PURCAREA, Theodor Purcarea


We are increasingly witnessing changes in values, expectations, codes of ethics, emotions, and we are observing struggles and ongoing debate about how to create business success and ensuring future protection. There is a real pressure of the awareness concerning the connections between health, nutrition and the different aspects of businesses and the imperative of identifying the right answers in the confrontation with the welfare reform, reconfiguring consistent ways with fundamental values, education being in the center of the adaptation, and solidarity could not be neglected. It is known that customer value is given by the perceived benefits minus sacrifices. There is a real need for an adequate Value Chain Management, supply chain visibility being critical for the customers, hence the importance of using a value chain mapping to reduce incertitude in the designed demand. The responsible marketers acting in the health care system are identifying patients’ needs and are answering with appropriate products and services, practicing for them prices so as to create patient value and also profit for health care providers. Competition in terms of value for health care consumer requires health care providers being in the business of providing services to patients to embrace a range of strategic and organizational imperatives. Health care providers are facing the challenge of having proper health plans that integrate all individual health needs when there is competition on both, providers and medical condition levels. “Agenda 21†emphasized health as indispensable to sustainable development, health and development as the process of improving the quality of human life being intimately interconnected, the quality of the environment and the nature of development being major determinants of health. There is a strong actual pledge for urgently implement the policies that improve health and promote sustainable development, and to include universal access to health care, health co-benefits from sustainable policies in different sectors, and health-related indicators in the metrics of sustainable development.

Suggested Citation

  • PURCAREA, Theodor Purcarea, 2012. "Health Value for Sustainable Development, a Real Challenge," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(4), pages 03-13, October.
  • Handle: RePEc:rdc:journl:v:3:y:2012:i:4:p:03-13

    Download full text from publisher

    File URL:
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Organizing for digital marketing success in tourism," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 22-27, December.

    More about this item


    Health value chain management; patient value; health care providers; sustainable development;
    All these keywords.

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • I15 - Health, Education, and Welfare - - Health - - - Health and Economic Development
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z18 - Other Special Topics - - Cultural Economics - - - Public Policy


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:3:y:2012:i:4:p:03-13. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea The email address of this maintainer does not seem to be valid anymore. Please ask Theodor Valentin Purcarea to update the entry or send us the correct address (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.