Health Value for Sustainable Development, a Real Challenge

We are increasingly witnessing changes in values, expectations, codes of ethics, emotions, and we are observing struggles and ongoing debate about how to create business success and ensuring future protection. There is a real pressure of the awareness concerning the connections between health, nutrition and the different aspects of businesses and the imperative of identifying the right answers in the confrontation with the welfare reform, reconfiguring consistent ways with fundamental values, education being in the center of the adaptation, and solidarity could not be neglected. It is known that customer value is given by the perceived benefits minus sacrifices. There is a real need for an adequate Value Chain Management, supply chain visibility being critical for the customers, hence the importance of using a value chain mapping to reduce incertitude in the designed demand. The responsible marketers acting in the health care system are identifying patients’ needs and are answering with appropriate products and services, practicing for them prices so as to create patient value and also profit for health care providers. Competition in terms of value for health care consumer requires health care providers being in the business of providing services to patients to embrace a range of strategic and organizational imperatives. Health care providers are facing the challenge of having proper health plans that integrate all individual health needs when there is competition on both, providers and medical condition levels. “Agenda 21†emphasized health as indispensable to sustainable development, health and development as the process of improving the quality of human life being intimately interconnected, the quality of the environment and the nature of development being major determinants of health. There is a strong actual pledge for urgently implement the policies that improve health and promote sustainable development, and to include universal access to health care, health co-benefits from sustainable policies in different sectors, and health-related indicators in the metrics of sustainable development.