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THE ROLE OF THE COMMUNICATION COMPONENT IN THE INFRASTRUCTURE OF A MODERN UNIVERSITY (for example federal state budgetary educational institution of higher professional education “Perm state national research university”)

Author

Listed:
  • Gladkikh, Y. N.

    (Marketing department of Perm State National Research University)

  • Chepurnykh, E. E.

    (Department of Economic of Perm State National Research University)

Abstract

In this article the analysis of used tools of communication policy of FGBOU VPO «Perm State University». Recommendations were formulated on the basis of results of research, these recommendations are directed on increase in efficiency of advertizing policy of a higher educational institution.

Suggested Citation

  • Gladkikh, Y. N. & Chepurnykh, E. E., 2014. "THE ROLE OF THE COMMUNICATION COMPONENT IN THE INFRASTRUCTURE OF A MODERN UNIVERSITY (for example federal state budgetary educational institution of higher professional education “Perm state national research university”)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_5_14
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    File URL: http://www.marketing-mba.ru/article/v3_14/Gladkikh2.pdf
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    References listed on IDEAS

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    1. Martin Obschonka & Kai Hakkarainen & Kirsti Lonka & Katariina Salmela-Aro, 2017. "Entrepreneurship as a twenty-first century skill: entrepreneurial alertness and intention in the transition to adulthood," Small Business Economics, Springer, vol. 48(3), pages 487-501, March.
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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