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Analysis of the Segmentation Strategy – the Case of Elpreco Company

Author

Listed:
  • Meghisan Gheorghe
  • Meghisan Georgeta-Madalina
  • Dan Caprioara

    () (University of Pitesti
    University of Craiova
    Elpreco Company)

Abstract

Till the last years, the product specialist or the marketing responsible could be glad of the classical analysis of their markets. Today, it becomes much more difficult to limit to this type of analysis. As a consequence, the markets become more tight, the competition acts more rapid, the potential clients are more and more exigent and their wishes more and more precisely. This paper analyzes several methods of segmentation, taking as an example the case of Elpreco Company

Suggested Citation

  • Meghisan Gheorghe & Meghisan Georgeta-Madalina & Dan Caprioara, 2010. "Analysis of the Segmentation Strategy – the Case of Elpreco Company," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1372-1378, May.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1372-1378
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    More about this item

    Keywords

    segmentation strategy; Elpreco Company;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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