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Marketing Orientation Activity Of The Modern Russian University

Author

Listed:
  • Ermakov Yuri

    (The Russian State Hydro meteorological University)

  • Ermakova Mariya Y.

    (Saint Petersburg state University of Economics)

Abstract

In order to succeed in the new economy, higher education institutions need a certain change in the philosophy of its activity - marketing orientation, which allows not only to maintain its position in the face of increasing competition in the education market, but also to successfully compete in this market

Suggested Citation

  • Ermakov Yuri & Ermakova Mariya Y., 2017. "Marketing Orientation Activity Of The Modern Russian University," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
    • Handle: RePEc:mmb:journl:articl_v1_4_17
    as

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    File URL: http://www.marketing-mba.ru/article/v1_17/Ermakov.pdf
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    More about this item

    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • I22 - Health, Education, and Welfare - - Education - - - Educational Finance; Financial Aid

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