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Market Orientation of Public Organizations in a Transitional Economy

In: Emerging and Evolving Business and Management Issues in Vietnam Research and Practice

Author

Listed:
  • Thi Thuy Hang Le
  • Luu Duc Toan Huynh

Abstract

This chapter covers the transformation of a market-oriented economy and the advancements in exchange efficiency and effectiveness crucial to a successful transition. A key characteristic of transition economies is that the market is only partially exploited as a mechanism for economic exchange. Thus, rather than being influenced primarily by market forces, corporate behavior may be significantly more affected by factors like government regulation and ownership structure. Excessive regulations that restrict competition and insufficient regulations of the operating mechanism of economic sectors according to market supply and demand characterize countries transitioning from a planned economy to a market economy. The old plan-driven economy left behind anticompetitive regulation that makes achieving economic growth targets difficult. Therefore, the government should play a role in encouraging healthy competition among businesses and supplement regulations to develop a market economy.

Suggested Citation

  • Thi Thuy Hang Le & Luu Duc Toan Huynh, 2024. "Market Orientation of Public Organizations in a Transitional Economy," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 9, pages 283-313, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789811286100_0009
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    More about this item

    Keywords

    Strategic Management; Environmental Uncertainty; Digital Marketing; Marketing and Digital Shift; Cultural Intelligence; Quality Measurement; Prosumption; Transitional Economy; IoT Adoption; Market Orientation; Social Investment; Productivity Growth; Fintech; New Managerialism; Financial Literacy; Digital Literacy; Personal Financial Management; Digital Financial Services; Vietnam;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F44 - International Economics - - Macroeconomic Aspects of International Trade and Finance - - - International Business Cycles
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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