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The Expansion of Online Retailing as a Supplementary Shopping Channel for Customers


  • TANASE, George Cosmin


In online retailing or electronic retailing (or e-retailing, electronic commerce, Internet retailing, e-commerce), retailers offer their products and services over the Internet. Merchandise is thus presented in Internet shops. Customers usually place their orders via electronic checkouts or they can use e-mail or traditional modes of communication (e.g. mail, phone and fax). While, in most cases, customers pay through traditional systems (e.g. credit card, purchasing on account), some Internet shops also offer electronic payment systems. In electronic retailing, according to their merchandise strategies, retailers can be divided into general merchandise and specialty retailers.

Suggested Citation

  • TANASE, George Cosmin, 2012. "The Expansion of Online Retailing as a Supplementary Shopping Channel for Customers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(2), pages 17-23, June.
  • Handle: RePEc:rdc:journl:v:3:y:2012:i:2:p:17-23

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    References listed on IDEAS

    1. Neslin, Scott A. & Shankar, Venkatesh, 2009. "Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions," Journal of Interactive Marketing, Elsevier, vol. 23(1), pages 70-81.
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    More about this item


    Online Shops; Market Consolidation; Digital Products; Internet Auctions; Price Comparison Systems; Mobile Commerce; Live Shopping; Umbrella Brand Strategy;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software


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