IDEAS home Printed from
   My bibliography  Save this article

The Expansion of Online Retailing as a Supplementary Shopping Channel for Customers


  • TANASE, George Cosmin


In online retailing or electronic retailing (or e-retailing, electronic commerce, Internet retailing, e-commerce), retailers offer their products and services over the Internet. Merchandise is thus presented in Internet shops. Customers usually place their orders via electronic checkouts or they can use e-mail or traditional modes of communication (e.g. mail, phone and fax). While, in most cases, customers pay through traditional systems (e.g. credit card, purchasing on account), some Internet shops also offer electronic payment systems. In electronic retailing, according to their merchandise strategies, retailers can be divided into general merchandise and specialty retailers.

Suggested Citation

  • TANASE, George Cosmin, 2012. "The Expansion of Online Retailing as a Supplementary Shopping Channel for Customers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(2), pages 17-23, June.
  • Handle: RePEc:rdc:journl:v:3:y:2012:i:2:p:17-23

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Neslin, Scott A. & Shankar, Venkatesh, 2009. "Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions," Journal of Interactive Marketing, Elsevier, vol. 23(1), pages 70-81.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Online Shops; Market Consolidation; Digital Products; Internet Auctions; Price Comparison Systems; Mobile Commerce; Live Shopping; Umbrella Brand Strategy;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:3:y:2012:i:2:p:17-23. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea) The email address of this maintainer does not seem to be valid anymore. Please ask Theodor Valentin Purcarea to update the entry or send us the correct email address. General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.