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Innovative Human Resource Management

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018

Author

Listed:
  • Myslivcová, Světlana

Abstract

The paper focuses on personnel marketing, which treats employees like customers as part of an innovative approach in the field of human resource management. Using primary data, the work aims to identify attributes that lead to employee satisfaction. Collected from graduates of the Faculty of Economics at the Technical University of Liberec and businesses in the Liberec Region in 2016-2017, the results of primary research allow not only the identification of the most important attributes of satisfaction, but also a comparison of the results from the point of view of both employees and employers. Computer assisted web interviewing (CAWI) was employed as the data collection method. The outputs of the qualitative research represent knowledge important for recruiting employees and stabilising staff.

Suggested Citation

  • Myslivcová, Světlana, 2018. "Innovative Human Resource Management," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 212-218, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr18:183830
    as

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    File URL: https://www.econstor.eu/bitstream/10419/183830/1/26-ENT-2018-Myslivcova-212-218.pdf
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    References listed on IDEAS

    as
    1. Marinko Škare & Sabina Lacmanovic, 2015. "Human capital and economic growth: a review essay," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 735-735, May.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    personnel marketing; employee; satisfaction; research; innovation;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions

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