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The market: Its modern concept and its teaching-learning process

  • Luis E. Rivero M.

    (Universidad de Los Andes, Instituto de Investigaciones Económicas y Sociales)

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    El nuevo enfoque del mercadeo se diferencia básicamente del tradicional, en el hecho de que las empresas se han volcado hacia los clientes en vez de estar concentradas en el producto como tal. Esto ha contribuido a que adquieran fundamental importancia nuevas disciplinas que no figuraban en la concepción anterior del mercadeo y de esto se desprende que tanto la gerencia de los departamentos de mercadeo, como su enseñanza a nivel universitario, deban ser ejercidos por profesionales con un amplio conocimiento del manejo de empresas, economía y matemáticas.

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    File URL: ftp://iies.faces.ula.ve/Pdf/Revista5/Rev5Rivero.pdf
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    Article provided by Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela in its journal Economía.

    Volume (Year): 15 (1990)
    Issue (Month): 5 (January-December)
    Pages: 105-112

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    Handle: RePEc:ula:econom:v:15:y:1990:i:5:p:105-112
    Contact details of provider: Postal: Facultad de Ciencias Económicas y Sociales. Instituto de Investigaciones Económicas y Sociales. Campus Universitario Liria, Edificio G, Tercer Nivel. Mérida 5101, Estado Mérida, Venezuela
    Phone: +58 74 401111 ext. 1081
    Fax: +58 74 401120
    Web page: http://iies.faces.ula.ve/Email:


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    1. Simon Kuznets, 1942. "Uses of National Income in Peace and War," NBER Chapters, in: Uses of National Income in Peace and War, pages 1-45 National Bureau of Economic Research, Inc.
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