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Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments

Author

Listed:
  • Lucian Marina

    (1 Decembrie 1918 University of Alba Iulia)

  • Andreea Muntean

    (1 Decembrie 1918 University of Alba Iulia)

  • Claudiu Stefani

    (1 Decembrie 1918 University of Alba Iulia)

Abstract

Achieving an integrated cultural and historic tourism offer is the main direction of thetourism development strategy for the Alba Iulia Fortress. The practice of implementing any strategyshows us that during this process a series of complementary or even antithetic projects and visions willoccur. Through qualitative assessments, based on a focus-group type of investigations with experts intourism, architecture and city planning, we suggest adjustments or even new development projects forthe Fortress.

Suggested Citation

  • Lucian Marina & Andreea Muntean & Claudiu Stefani, 2009. "Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-50.
  • Handle: RePEc:alu:journl:v:2:y:2009:i:11:p:50
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    File URL: http://oeconomica.uab.ro/upload/lucrari/1120092/50.pdf
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    References listed on IDEAS

    as
    1. Andreea Muntean & Lucian Marina, 2008. "Promotional Strategy Of The Alba Iulia Fortress," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-60.
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    More about this item

    Keywords

    touristic offer; cultural tourism; tourism development;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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