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Promotional Strategy Of The Alba Iulia Fortress


  • Andreea Muntean

    () (1 Decembrie 1918 University of Alba Iulia)

  • Lucian Marina

    (1 Decembrie 1918 University of Alba Iulia)


The specific character of The Fortress of Alba Iulia results from its value as anelement of historical and cultural patrimony. This value must be kept and brought into prominence,and for this it must be promoted with the help of cultural tourism. This paper presents some issuesregarding the promotional strategy of the Alba Iulia Fortress.

Suggested Citation

  • Andreea Muntean & Lucian Marina, 2008. "Promotional Strategy Of The Alba Iulia Fortress," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-60.
  • Handle: RePEc:alu:journl:v:2:y:2008:i:10:p:60

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    Cited by:

    1. Lucian Marina & Andreea Muntean & Claudiu Stefani, 2009. "Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-50.

    More about this item


    promotional strategy; cultural tourism;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics


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