Promotional Strategy Of The Alba Iulia Fortress
The specific character of The Fortress of Alba Iulia results from its value as anelement of historical and cultural patrimony. This value must be kept and brought into prominence,and for this it must be promoted with the help of cultural tourism. This paper presents some issuesregarding the promotional strategy of the Alba Iulia Fortress.
Volume (Year): 2 (2008)
Issue (Month): 10 ()
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