IDEAS home Printed from https://ideas.repec.org/a/alu/journl/v2y2008i10p60.html
   My bibliography  Save this article

Promotional Strategy Of The Alba Iulia Fortress

Author

Listed:
  • Andreea Muntean
  • Lucian Marina

Abstract

The specific character of The Fortress of Alba Iulia results from its value as an element of historical and cultural patrimony. This value must be kept and brought into prominence, and for this it must be promoted with the help of cultural tourism. This paper presents some issues regarding the promotional strategy of the Alba Iulia Fortress.

Suggested Citation

  • Andreea Muntean & Lucian Marina, 2008. "Promotional Strategy Of The Alba Iulia Fortress," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-60.
  • Handle: RePEc:alu:journl:v:2:y:2008:i:10:p:60
    as

    Download full text from publisher

    File URL: http://oeconomica.uab.ro/upload/lucrari/1020082/60.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lucian Marina & Andreea Muntean & Claudiu Stefani, 2009. "Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-50.

    More about this item

    Keywords

    promotional strategy; cultural tourism;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2008:i:10:p:60. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan-Constantin Danuletiu (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.