IDEAS home Printed from https://ideas.repec.org/a/mmb/journl/articl_v3_1_11.html
   My bibliography  Save this article

Relationship marketing and life-cycle of small enterprise (SME)

Author

Listed:
  • Sidorchuk, Roman

    () (RSconsult
    Plekhanov Russian University of Economics)

Abstract

The article investigates the hypothesis about the connection between marketing and life cycle enterprise of a small business (SME). Some results of studies of small enterprises in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk and Chelyabinsk regions and in the Krasnodar region. Some results of analysis demonstrate the link between marketing and life-cycle of small businesses (SME).

Suggested Citation

  • Sidorchuk, Roman, 2011. "Relationship marketing and life-cycle of small enterprise (SME)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, May.
  • Handle: RePEc:mmb:journl:articl_v3_1_11
    as

    Download full text from publisher

    File URL: http://www.marketing-mba.ru/article/v3_11/Marketingmarketingandlife-cycleSME_Sidorchuk.pdf
    Download Restriction: no

    More about this item

    Keywords

    Distribution channels; channel management; marketing channels; meat industry; meat gastronomy; small business; development of retail formats; reset the distribution channels; Êàíàëû ðàñïðåäåëåíèÿ ïðîäóêöèè; óïðàâëåíèå êàíàëàìè; ìàðêåòèíãîâûå êàíàëû; ìÿñíàÿ èíäóñòðèÿ; ìÿñíàÿ ãàñòðîíîìèÿ; ìàëûé áèçíåñ; ðàçâèòèå ôîðìàòîâ ðîçíè÷íîé òîðãîâëè; «ïåðåçàãðóçêà» êàíàëîâ ðàñïðåäåëåíèÿ.;

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • O29 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mmb:journl:articl_v3_1_11. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sidorchuk, Roman). General contact details of provider: http://edirc.repec.org/data/rsconru.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.