Relationship marketing and life-cycle of small enterprise (SME)
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KeywordsDistribution channels; channel management; marketing channels; meat industry; meat gastronomy; small business; development of retail formats; reset the distribution channels; Êàíàëû ðàñïðåäåëåíèÿ ïðîäóêöèè; óïðàâëåíèå êàíàëàìè; ìàðêåòèíãîâûå êàíàëû; ìÿñíàÿ èíäóñòðèÿ; ìÿñíàÿ ãàñòðîíîìèÿ; ìàëûé áèçíåñ; ðàçâèòèå ôîðìàòîâ ðîçíè÷íîé òîðãîâëè; «ïåðåçàãðóçêà» êàíàëîâ ðàñïðåäåëåíèÿ.;
- M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
- O29 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Other
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